The Academic Journal of Contemporary Commerical Research,
Journal Year:
2023,
Volume and Issue:
3(3), P. 44 - 59
Published: Sept. 1, 2023
This
study
examines
the
association
between
marketing
intelligence
and
competitive
advantage
in
telecommunications
companies
Egypt.
Specifically,
it
investigates
role
of
product
innovation
from
managers'
perspective
as
a
mediator.
The
quantitative
method
was
applied.
Primary
data
collected
through
an
online
questionnaire
managers
dealing
with
A
convenience
sampling
technique
used.
sample
size
400
valid
responses
384.
Data
analyzed
via
(SPSS
v22).
findings
confirm
significant
advantage,
mediates
that
association.
Additionally,
model
has
high
ability
to
predict
innovation.
recommends
should
depend
more
on
speed
up
achieve
compared
competitors.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(2), P. 1685 - 1685
Published: Jan. 16, 2023
Although
the
performance
implications
of
inter-
and
intra-firm
collaborations
have
been
discussed
by
prior
studies,
how
such
can
drive
accelerated
internationalization
small
medium-sized
enterprises
(SMEs)
originating
from
emerging
markets
remains
unclear.
This
study
was,
thus,
aimed
at
shedding
light
on
this
relationship
drawing
insights
resource-based
view
(RBV).
We
argued
that
interaction
between
through
environmental
management
practices.
We,
developed
tested
a
conceptual
framework
performing
structural
equation
modeling
sample
208
SMEs
based
in
United
Arab
Emirates
(UAE).
Our
findings
reveal
is
indeed
conducive
to
internationalization.
More
importantly,
we
found
practices
mediate
important
for
international
entrepreneurship
research
practice
relation
enhance
relationship.
Future Business Journal,
Journal Year:
2023,
Volume and Issue:
9(1)
Published: Dec. 11, 2023
Abstract
This
article
conducted
a
scientometric
analysis
of
entrepreneurship
research
during
the
COVID-19
pandemic
and
its
aftermath.
The
results
show
that
focused
on
four
thematic
clusters,
namely
(a)
crisis
management
(b)
social
collaborative
networks
(c)
entrepreneurial
intentions,
(d)
adaptation
measures
to
pandemic.
Our
shows
while
has
had
significant
negative
impacts
entrepreneurship,
innovation,
digital
transformation,
resilience
adaptability,
dynamic
capabilities
organisational
learning,
networks,
government
support
customer-centric
approaches
enabled
entrepreneurs
navigate
crisis.
review
highlights
role
technologies,
self-efficacy,
resilience,
education
in
promoting
small
business
development
post-pandemic
era.
Cogent Business & Management,
Journal Year:
2023,
Volume and Issue:
10(3)
Published: Sept. 24, 2023
Covid-19
has
caused
an
economic
recession,
including
uncertainty
over
the
food
and
beverage
sector.
One
of
layers
business
that
is
vulnerable
to
pandemic
attacks
cafés
restaurants.
In
early
2020–2022,
many
café
restaurant
businesses
have
been
closed
as
a
series
polemics
resulted
in
operational
cost
losses.
At
same
time,
government
issued
regulations
related
tightening
regional
quarantines.
Automatically,
these
rules
stimulate
toward
reforming
innovation.
Based
on
shifts
consumer
behavior
since
pandemic,
this
paper
dedicated
investigating
effects
product
delivery
innovation
(PDI),
cashless
payments
(CP),
social
media
engagement
(SME)
marketing
performance
(MP).
The
object
study
oriented
towards
146
restaurants
spread
across
major
cities
Indonesia.
online
survey
centered
management.
Systematics
data
interpretation
via
SEM-PLS.
empirical
output
proves
no
impact
performance.
Uniquely,
actually
Besides
that,
through
emergence
COVID-19
Indonesia
shows
trends
can
develop
harmonious
relationship
between
producers
customers.
Going
forward,
findings
obsession
promoting
more
complex
literary
lens.
Sustainability,
Journal Year:
2022,
Volume and Issue:
14(22), P. 14769 - 14769
Published: Nov. 9, 2022
The
consumption
of
local
wine
positively
influences
a
country’s
economy
by
providing
jobs
while
preserving
the
environment.
aim
this
study
was
to
determine
effects
complementary
factors,
based
on
an
extended
model
Theory
Planned
Behavior,
in
consumer
behavior
toward
evaluating
antecedents
Italian
consumption.
Partial
least
squares
structural
equation
modeling
(PLS-SEM)
used
test
hypotheses.
For
study,
survey
sent
total
sample
404
people
residing
Italy.
results
showed
relationship
between
purchase
intention
and
perceived
behavioral
control.
In
addition,
ethnocentric
personality
found
have
positive
influence,
cosmopolitan
negative
influence.
It
also
confirmed
that
personal
norms
place
identity
were
related
attitudes
behavior.
This
contributes
literature
way
adds
constructs
theory
relevant
Similarly,
for
those
involved
internal
external
marketing
products,
it
addresses
provides
implications
can
be
considered.
مجلة جامعة الإسکندرية للعلوم الإدارية,
Journal Year:
2024,
Volume and Issue:
61(2), P. 77 - 134
Published: March 30, 2024
Corporates
always
work
on
utilizing
different
marketing
strategies
that
help
them
to
outperform
their
competitors
with
in
the
working
environment
is
known
be
unstable.
This
study
aims
examine
extent
which
intelligence
(MI)
dimensions
enhance
competitive
advantage
(CA)
through
mediating
role
of
customer
relationship
(CR)
and
satisfaction
(CS).
A
questionnaire
was
directed
at
educational
sector
used
gather
data.
The
findings
demonstrated
there
a
partially
supported
for
association
between
MI
CR.
Additionally,
link
CS
supported,
similar
CR
CA.
Meanwhile,
strong
evidence
establish
CA
CS.
Finally,
correlation
supported.
Marketing Intelligence & Planning,
Journal Year:
2024,
Volume and Issue:
42(8), P. 1522 - 1540
Published: Oct. 14, 2024
Purpose
While
existing
literature
offers
valuable
insights
into
social
media
knowledge,
absorptive
capacity,
and
competitive
intelligence,
it
does
not
fully
address
the
integrated
activities
involved
in
generating
knowledge.
This
study
aims
to
this
gap
by
investigating
how
high-tech
companies
leverage
knowledge
acquired
from
media,
mediated
through
generate
intelligence.
Design/methodology/approach
A
total
of
270
valid
responses
were
collected
company
managers
an
online
survey.
PROCESS
Model
4,
employing
5,000
bootstrap
samples
95%
confidence
intervals,
was
used
assess
constructs
interest.
Using
Knowledge-Based
View,
approach
tested
mediating
role
companies'
capacity
association
between
acquisition
intelligence
processes.
Findings
The
results
indicate
that
both
directly
indirectly
(through
capacity),
positively
influences
processes,
including
collection
analysis.
Practical
implications
Acquiring
necessarily
lead
superior
companies.
helps
focus
on
enhancing
for
more
effective
Originality/value
investigates
terms
connection
acquiring
findings
have
significant
theoretical
managerial
implications,
providing
could
help
improve
generation
their
Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah,
Journal Year:
2024,
Volume and Issue:
6(12)
Published: Dec. 2, 2024
This
research
aims
to
analyze
the
influence
of
product
innovation
on
marketing
performance.
The
data
used
in
this
is
primary
data,
which
was
obtained
from
85
respondents.
uses
Simple
Linear
Regression
Analysis.
results
show
that
Product
Innovation
Coefficient
value
1.401298
and
ρ
(Prob)
for
variable
0.0000.
If
p-value
compared
with
significance
level,
still
smaller
than
0.01
level
so
H0
rejected.
Thus,
it
can
be
concluded
has
a
positive
statistically
significant
effect
Marketing
Performance
Scarlett
Brand
Gorontalo
City
Sashop.
Advanced Engineering Letters,
Journal Year:
2022,
Volume and Issue:
1(3), P. 88 - 97
Published: Jan. 1, 2022
Information
systems
in
small
manufacturing
companies
can
have
a
big
impact
on
increasing
economy
and
productivity.
Due
to
limited
human
financial
resources,
these
generally
use
cheaper
commercial
solutions
or
develop
specialized
information
system
that
are
adapted
their
needs.
In
order
properly
solve
the
problem
of
introducing
an
system,
thorough
analysis
flows
company
corresponding
business
processes
is
necessary.
The
main
subject
goal
research
this
work
related
investigation
time
losses
due
absence
from
aspect
managing
flow
cutting
tools,
as
well
presentation
foundations
for
its
development
company.
