AI-driven virtual travel influencers and ethical consumerism: analysing engagement with Sena Zaro’s Instagram content DOI
Júlia Martí-Ochoa, Eva Martín-Fuentes, Berta Ferrer-Rosell

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 13, 2025

Purpose This study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It analyses the content strategy Instagram of Sena Zaro, pioneering AI influencer in and hospitality sector, created by Cenizaro Hotels. The purpose is to identify adherence communication standards evaluate types that garner highest engagement, analysing emotions expressed through shared posts, exploring destinations promoted. Design/methodology/approach Through web scraping sentiment analysis, all textual posts from her profile corresponding comments were examined. stimulus-organism-response theory was applied explore messaging (stimuli) impacted emotional engagement (organism), driving follower behaviour (response). also categorized based tourism principles, as published World Tourism Organization’s Global Code Ethics for Tourism. Findings Results highlight authenticity transparency are crucial successful (VI) marketing. Posts featuring Zaro herself, especially carousel format, had engagement. Although cultural heritage local benefit most common themes labour rights underrepresented, they did not notably impact levels. Practical implications related dynamics, location presented enhance customer along recommendations future digital marketing strategies effectively use VI Originality/value research first examine industry, specifically such an engages consumers. emphasizes importance

Language: Английский

Eco-Efficiency, Environmental and Sustainable Innovation in Recycling Energy and Their Effect on Business Performance: Evidence from European SMEs DOI Open Access
Sara Majid, Xin Zhang, Muhammad Bilawal Khaskheli

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(12), P. 9465 - 9465

Published: June 13, 2023

This paper examines the influence of adopting resource efficiency actions, saving water, energy, using renewable materials, minimizing waste, selling scrap, recycling, durable products, promoting environmental responsibility, and offering green marketing products services on performance small medium-sized enterprises (SMEs). More specifically, we investigate specific actions their impact production costs, investment, available support for product expansion, effect encountered barriers SME performance. We develop a theoretical framework based stakeholder- resource-based theories to serve as foundation this analysis. use these explain link between eco-efficiency firm performance, ecological behavior, along with public policy innovation. study uses Flash Eurobarometer survey datasets FL342, FL381, FL426, FL456, which cover SMEs across time sectors in 28 EU countries. The data are analyzed through descriptive ordered logit regression analysis, Statistical Package Social Sciences (SPSS) test relationship above variables parameters. In terms practical implications, findings crucial helping pursue sustainable development. According findings, lack information how implementing action affects financial health can provide valuable insights into practices positively company’s bottom line, good health, employees’ well-being make more informed decisions. Additionally, help inform makers about better pursuing

Language: Английский

Citations

42
Revolutionizing the Hospitality Industry DOI
Vipin Singh, Amrik Singh

Advances in business information systems and analytics book series, Journal Year: 2024, Volume and Issue: unknown, P. 192 - 203

Published: Jan. 24, 2024

The hospitality industry is experiencing a paradigm shift with the integration of cutting-edge technologies, and one such innovation chatGPT (generative pre-trained transformer). This book chapter examines how can revolutionize empower aspiring hoteliers. Through use chatGPT, hotels may provide 24/7 support to visitors by answering questions, making recommendations for nearby attractions, expediting reservation requests. virtual assistant's capacity comprehend natural language respond it improves visitor experiences develops sense comfort happiness. Additionally, ChatGPT helps hoteliers acquire insightful data from customer conversations, enabling data-driven decision-making customized service offers. As result model's perceive interpret sentiment, future problems be identified, allowing proactively resolve guest concerns guarantee loyalty.

Language: Английский

Citations

13
Management Economic Systems and Governance to Reduce Potential Risks in Digital Silk Road Investments: Legal Cooperation between Hainan Free Trade Port and Ethiopia DOI Creative Commons
Shumin Wang,

Qianyu Li,

Muhammad Bilawal Khaskheli

et al.

Systems, Journal Year: 2024, Volume and Issue: 12(8), P. 305 - 305

Published: Aug. 18, 2024

This research explores the interplay between innovation, economic systems, governance structures, and law, how they interact with one another in context of China Ethiopia’s investments Digital Silk Road. The way cutting-edge methods related to systems might help lower risks involved major infrastructure projects, like Road, particularly light law 5G developments, is investigated. China–Africa connections are be strengthened, sustainable development encouraged, healthy progress goal partnership Ethiopia Hainan Free Trade Port. impact these transnational on fair growth assessed, while exploring evolving agendas procedures governing investments. draws attention legal cooperation may promote mutually advantageous outcomes, transparency mechanisms, lessen likelihood disputes. factors influencing future Road its consequences for long-term, growth, business area, aims provide valuable insights policymakers, professionals, academics, copromotion terms digital investment. relates promotion African Continental Area (AfCFTA), construction development. It also examines DSR raises concerns about data security privacy, cross-border transactions, technology transfer, cyberterrorism, as well encourages investment, such through enhancing regulations, modernizing international investment agreements (IIAs), bolstering global health, coordination, cooperation; article concludes by analyzing implications Africa. findings show that would support Africa’s transformation development, strengthening cooperation.

Language: Английский

Citations

10
The Role of Technology in the Digital Economy’s Sustainable Development of Hainan Free Trade Port and Genetic Testing: Cloud Computing and Digital Law DOI Open Access
Wang Shu-min, Xin Jiang, Muhammad Bilawal Khaskheli

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(14), P. 6025 - 6025

Published: July 15, 2024

In an era of swift technical advancement, the confluence digital technology, security, and economy bears substantial implications. This research aims to investigate complex interplay among patient rights, genetic testing, cloud computing, with a particular emphasis on legal contexts that govern these fields. Individuals must possess ability properly interact health-related information understand economic components platforms. Genetic testing computing are two areas where literacies overlap, presenting distinct difficulties opportunities. Legal considerations cover wide range issues, from data privacy security regulatory compliance intellectual property rights. There also implications for long-term growth, particularly in area health well-being. A special zone exists at Hainan Free Trade Port. addition, this explores how technologies may improve healthcare while considering precautions ethical issues be taken promote sustainable development through testing. It looks can used provide individualized outcomes roles artificial intelligence play intertwined domains. The emergence Web 2.0 has brought about significant transformation realm, enabling individuals, businesses, communities leverage cutting-edge benefits social, economic, environmental spheres, advance progress. study examines opportunities challenges presented offers insights into strong frameworks moral standards, as well responsible application innovations benefit society whole. will highlight crucial it is foster more future inclusivity, cooperative problem-solving, data-driven decision-making, worldwide practices.

Language: Английский

Citations

9
Influencer marketing effectiveness: A meta-analytic review DOI Creative Commons
Meizhi Pan, Markus Blut, Arezou Ghiassaleh

et al.

Journal of the Academy of Marketing Science, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 12, 2024

Abstract Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer effectiveness conditions that enhance their impact remains challenging. This meta-analysis, which synthesizes 1,531 effect sizes from 251 papers, assesses by examining its antecedents, mediators, moderators. Building on persuasion knowledge model to develop test a framework, we identify post, follower, characteristics as key antecedents impacting both non-transactional (i.e., attitude, behavioral engagement, purchase intention) transactional sales) outcomes. For outcomes, follower (social identity) have strongest effects attitudes while post (informational value hedonic value) exert stronger intention. (influencer communication) behavior. These also affect outcomes indirectly through source credibility. Moderation results indicate direct indirect depend social media types nature connection usage) product information availability status-signaling capability). consolidate advance literature offer insights into enhancing marketing.

Language: Английский

Citations

9
Pengaruh Social Media Marketing terhadap Purchase Intention melalui Consumer Brand Engagement DOI Creative Commons
Aamer Hanif

Jurnal Manajemen dan Ekonomi Kreatif, Journal Year: 2025, Volume and Issue: 3(1), P. 41 - 55

Published: Jan. 7, 2025

The widespread use of Social Media Marketing (SMM) has a significant impact on increasing consumer Purchase Interest (PI). vast market potential in Indonesia’s Online Food Delivery (OFD) industry can be optimized by GoFood as food delivery service. This study uses quantitative method through validity, reliability and hypothesis testing 208 user respondents Jabodetabek which were analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS 4.0 software. research findings reveal that SMM content tailored to preferences, such educational entertaining content, enhance engagement interacting brand promoted products (CBE). High interaction (CBE) fosters emotional connections Intention (PI) for offers. As mediating variable, Brand Engagement successfully reinforces relationship between PI.

Language: Английский

Citations

1
A comparative study of economic activity and sustainable development in China and Three South Asian Countries DOI Creative Commons
Xin Zhang, Muhammad Bilawal Khaskheli,

Chenghuan Shen

et al.

Discover Sustainability, Journal Year: 2025, Volume and Issue: 6(1)

Published: March 14, 2025

Language: Английский

Citations

1
How do consumers interact with social media influencers in extraordinary times? DOI
Natalya Saldanha, Rajendra Mulye, Arnold Japutra

et al.

Journal of Research in Interactive Marketing, Journal Year: 2023, Volume and Issue: 18(3), P. 333 - 348

Published: July 26, 2023

Purpose Consumers are increasingly spending more time on social media platforms to cope with anxiety and loneliness resulting from the recent pandemic. The extraordinary times, characterised by isolation lockdown, has placed increasing dependence online technology as a coping mechanism in which influencers (SMIs) served human face of brands, helping both consumers brands maintain connection. How should practitioners navigate their campaigns this changing environment? Design/methodology/approach To answer question, Source Connectedness Pyramid is proposed help explain compare interactions between SMIs ordinary times. Findings In during satiated influencer source characteristics attractiveness, trustworthiness expertise. However, substitute usual preference focus connectedness, relatedness, belongingness attachment. Originality/value empirical study within paper lends support proposition offers additional insights. contributes communication theoretically strategic implications for when navigating these

Language: Английский

Citations

22
Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory DOI
Faizan Alam, Tao Meng,

Rashmi Rastogi

et al.

Technological Forecasting and Social Change, Journal Year: 2023, Volume and Issue: 198, P. 122973 - 122973

Published: Nov. 24, 2023

Language: Английский

Citations

21
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs DOI Creative Commons

Kresnawidiansyah Agustian,

Rachmat Hidayat,

Agustian Zen

et al.

Technology and Society Perspectives (TACIT), Journal Year: 2023, Volume and Issue: 1(2), P. 68 - 78

Published: Oct. 3, 2023

In the ever-evolving digital era, marketing through social media has become one of most effective tools to promote products and services. One latest trends that is emerging use influencers in strategies. This study aims investigate effect influencer on increasing brand awareness sales for SMEs. The technique applied a qualitative literature analysis with an emphasis in-depth understanding subject over period from 2012 2023. results this indicate great potential provide significant benefits SMEs their endeavours reach target market, expand awareness, increase sales. ever-changing world, hold unique appeal as source influence can connect brands relevant engaged audiences.

Language: Английский

Citations

20