Social media as determinant of green products purchase: The moderating role of green concern DOI Creative Commons
Jovana Filipović, Srđan Šapić, Stefan Zdravković

et al.

Ekonomika preduzeca, Journal Year: 2024, Volume and Issue: 72(7-8), P. 424 - 435

Published: Jan. 1, 2024

This study aims to elucidate the relationship between various dimensions of social media and consumer behavior in context purchasing green products. By extending knowledge fields sustainability marketing, this research proposes a comprehensive model that integrates variables such as customer experience, word-of-mouth (WOM), greenwashing. Specifically, seeks differentiate within framework local versus global products, providing novel insights existing literature. The empirical investigation was conducted through survey methodology, with hypotheses defined data analysis performed using confirmatory factor (CFA), reliability via Cronbach's Alpha coefficient, structural equation modeling (SEM) IBM SPSS AMOS software. results indicate experience on WOM positively influence attitudes toward purchase both while greenwashing exerts negative only Additionally, found concern moderates consumers' Conversely, negatively primary contribution lies its examination analyzed from perspective companies developing country, specifically Republic Serbia.

Language: Английский

Plastiksiz Kasım Kampanyası: Genç Tüketicilerin Tek Kullanımlık Plastik Kullanımına Yönelik Tutum ve Davranışlarının İncelenmesi DOI Open Access
Murat Burucuoğlu, Hilal Cengiz, Mehpare Karahan Gökmen

et al.

Alanya Akademik Bakış, Journal Year: 2025, Volume and Issue: 9(1), P. 63 - 79

Published: Jan. 30, 2025

Bu araştırmanın amacı, Plastiksiz Kasım (PK) Kampanyası sonucunda gerçekleştirilen tarama türündeki araştırmayla genç tüketicilerin farkındalığı, kampanyada kullanılan medya araçlarının etkinliği, çevresel kaygı, algılanan maliyet, matara kullanmaya yönelik tutum, devam etme niyeti arasındaki ilişkileri incelemektir. Araştırma sahası, Ondokuz Mayıs Üniversitesi İktisadi ve İdari Bilimler Fakültesidir. PK kampanyasında tek kullanımlık plastik kullanımını azaltma kullanımının insan çevre üzerindeki etkileri hakkında farkındalık oluşturmayı amaçlayan bir dizi çalışma gerçekleştirilmiştir. Tek şişe diğer plastiklerin azaltılması, odak noktası olmuştur. kullanım davranışına alternatif olarak yeniden doldurulabilir cam içme suyu istasyonunun teşvik edilmesi amaçlanmıştır. Verilerin toplanmasında anket metodu kullanılmıştır. Veri toplama süreci sonunda 346 katılımcıya ulaşılmıştır. modelinin analizi PK-kampanyası PK- kampanyası kaygı maliyet değişkenlerinin tutum üzerinde pozitif anlamlı etkisi olduğu sonucuna Aynı zamanda, niyetini de şekilde etkilemektedir.

Citations

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Spatiotemporal Evolution and Driving Mechanisms of Forest Tourism in Henan, Central China DOI Open Access
Eryan Guo, Jian Liang, Yuanyuan Yuan

et al.

Forests, Journal Year: 2025, Volume and Issue: 16(3), P. 483 - 483

Published: March 10, 2025

Forest tourism is a vital avenue for promoting green consumption and constitutes significant part of ecotourism in China. Its development offers substantial economic, social, ecological benefits. Balancing regional economic growth conservation requires analyzing its spatiotemporal evolutionary patterns driving factors. This study established comprehensive dynamic index system to evaluate the forest level (FTDL) 18 prefecture-level cities Henan Province from 2018 2021. Exploratory spatial data analysis geographical detector model were employed examine evolution identify underlying mechanisms. The key findings are as follows: (1) temporal FTDL exhibited “stratified heterogeneity small fluctuations”, while distribution followed “high southwest low east” pattern; (2) over time, autocorrelation shifted positive negative, with gradual decline correlation strength; (3) eight dominant drivers categorized into four groups identified, revealing shift forces environmental supports formulation political strategies harmonize development.

Language: Английский

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The influence of green personal products campaign on social media towards gen z environmental literacy DOI Open Access

N Halim,

Siswantini Siswantini

IOP Conference Series Earth and Environmental Science, Journal Year: 2025, Volume and Issue: 1489(1), P. 012049 - 012049

Published: April 1, 2025

Abstract One of the environmental issues that never ends is waste pollution. In Indonesia, pile-up reached 38 million tons, which only 23.6 tons could be managed, leaving 14 unaddressed. The magnitude this issue supports beauty brands to create green products and campaigns educate public. generation needs help save environment Generation Z as next protect our earth for generation. This research aims determine influence social media on literacy Gen-Z. method used in quantitative by distributing questionnaires 100 respondents who are followers [email protected]. results show there a strong betweensocial Gen-Z literacy. regression analysis positive value .659. These campaign carried out brand was successful increasing among

Language: Английский

Citations

0
Social Media Insights Into Consumer Behavior DOI
Wasswa Shafik

Advances in computational intelligence and robotics book series, Journal Year: 2024, Volume and Issue: unknown, P. 283 - 308

Published: Aug. 28, 2024

The link between social media and consumer behavior shows how digital landscapes affect choices. From media's constant change, organizations learn valuable lessons. Critically analyzing user-generated material applying creative analytics reveal customer preferences habits. Social indicators help understand audience engagement online interactions. Influencer marketing, transient content, smart technology elevate this exploration. These phases show that evaluation demands flexibility, a customer-centric approach, the capacity to draw practical conclusions from enormous data sets. Future technologies like natural language processing expert systems will enable more customization emotion understanding. This analysis goes beyond highlight agility, resilience, honesty in devising techniques appeal ever-discerning electronic client. demonstrates evolving role of awareness strategic company orchestration age.

Language: Английский

Citations

2
Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses DOI

Erna Sofriana Imaningsih,

Yanto Ramli, Adilla Anggraeni

et al.

Published: Oct. 18, 2024

Being a green consumer is an essential contribution to addressing the environmental crisis. That why making individual habits embrace greener choices crucial. Although intention purchase products increasing nowadays, eco-friendly housing market still struggles. It important leverage awareness, brand images, and electronic word of mouth (E-WOM) promote positive attitude toward environment. However, doubts regarding issues can act as barrier intentions. This study aims investigate how trust in claims mediate relationships between E-WOM with buy houses. The hypotheses research are follows: Green Trust mediates relationship awareness houses (H1); images (H2); (H3). adopts quantitative approach utilizes purposive sampling technique. data collection method employed online questionnaire, administered 100 consumers. Data processing conducted using SmartPLS 4.0.

Language: Английский

Citations

2
Bridging the Gap: Exploring the Role of Locus of Control in the Transition from Environmental Concerns to Organic Product Consumption in North Portugal, a SmartPLS Study DOI Open Access
Lucía Penalba‐Sánchez, Elisa di Gregorio, Raquel Claro

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(4), P. 1405 - 1405

Published: Feb. 7, 2024

(1) Background: Exploring the drivers of organic food consumption is crucial for designing pro-environmental marketing strategies. This study aims to investigate elements associated with product in North Portugal, a particular focus on sustainability. (2) Methods: A self-reported questionnaire was administered 295 participants examine personal motivations, such as beliefs about impact consuming products health, concerns soil, and self-perception control; attitudes towards contextual including value time, price, labels, taste; (3) frequency consumption. partial least squares model employed explore relationship between participants’ motivations behavior. Results: Perceiving healthy positively higher Positive cost-effective products, spending less time purchasing high locus control did not moderate this relationship. While soil were significantly overall, association significant control. low positive attitude pesticides. (4) Conclusions: The findings suggest that bridging gap conditions behavior involves perceiving oneself an agent change becoming proactive at individual level. Resources enhance individuals’ environmental curiosity literacy may increase their control, fostering more accurate pesticides and, consequently, Additionally, companies could strengthen better health by investing marketing. These strategies have potential

Language: Английский

Citations

1
Exploring the Impact of Celebrity Endorsements and Social Media Platforms on Sustainable Consumer Behavior in Nigerian Tourism DOI Open Access

Anthony E. Onyeama,

Rüçhan Kayaman

Published: July 1, 2024

The current study explores the impact of celebrity endorsements and social media platforms on promoting sustainable consumer behavior in Nigerian tourism industry. employs Mentionlytics software to analyze online documents examine how political celebrities (Twitter Facebook) influence decision-making processes within findings phase 1 suggest that have a positive behavior. results 2 engage followers Facebook based 70% share. However, no engagement was found Twitter zero percent (0%) share, suggesting enables promote tourism. contributes literature sustainability endorsements, offering insights for destination marketers policymakers

Language: Английский

Citations

1
Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions DOI Open Access

Ziyi Fang

Sustainability, Journal Year: 2024, Volume and Issue: 16(23), P. 10723 - 10723

Published: Dec. 6, 2024

Firms show their environmental efforts on social media in order to influence the green purchase decisions of environmentally conscious consumers. However, consumers remain suspicious firms’ claims. This study aims assess impact influence, greenwashing perception, and authenticity perception decisions. In addition, mediate relationship between Data fashion clothing brands were collected from 413 respondents Guangzhou, China. These data analyzed through SPSS version 23 Smartpls 4.0.8 software. The findings this that remains significant. Similarly, mediating non-significant. results will be beneficial for brands, marketers, policymakers, researchers. Moreover, provides practical guidance stakeholders gain maximum benefits avoid harmful effects caused by perception.

Language: Английский

Citations

1
In the Clash Between Consumer Green Values and Company Green Values, Who Will Win? The Role of Greenwashing and Involvement in Environmental Campaigns on Social Media DOI
Yuqi Zhang, Yuan Liansheng

Journal of Cleaner Production, Journal Year: 2024, Volume and Issue: unknown, P. 144103 - 144103

Published: Oct. 1, 2024

Language: Английский

Citations

1
Can Social Media Be a Transformative Tool for Building a Better Society? DOI
Neslihan Paker

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 207 - 234

Published: Feb. 7, 2024

The study aims to evaluate consumers' perceptions of social marketing designed enhance environmental awareness through media platforms. approach employed in this is exploratory and interpretive. data gathered from YouTube videos on the “Doğa İçin Çal” platform filmed during 2019-2023 period were semiotically analyzed terms their content characteristics. Afterwards, user comments evaluated as well. During analysis process, consumer perception framework was used by utilizing method Maxqda software program. findings indicate that effectively captured target audience's attention fostered cohesion promoting unity. However, elements utilized viewers pay greater aspects associated with musical performance, while matter remains background.

Language: Английский

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