Indonesian Skin Care Stores' Emotional Marketing DOI Open Access

Akhmad Nur Zaroni,

Sofia Maulida,

Heny Herawati

et al.

Jurnal Ilmiah Manajemen dan Kewirausahaan, Journal Year: 2023, Volume and Issue: 3(3), P. 129 - 138

Published: Oct. 2, 2023

The purpose of this study is to determine how Scarlett Skincare Store patronage influenced by emotional and experiential marketing strategies. With a sample 91 clients, the population all patrons. In study, unintentional sampling used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, t test) were used conduct quantitative research. study's findings demonstrate consumer psychology, emotions, affect Indonesia patron loyalty.

Language: Английский

Strategi Kolaboratif dalam Mendorong Inovasi Bisnis di Industri Kreatif: Kajian Kualitatif pada Perusahaan Desain Grafis DOI Creative Commons

Mochamad Suryadharma,

Ayu Ngurah Quintina Asthiti,

Adi Nugroho Susanto Putro

et al.

Sanskara Manajemen dan Bisnis, Journal Year: 2023, Volume and Issue: 1(03), P. 172 - 181

Published: July 31, 2023

Industri kreatif telah muncul sebagai kekuatan transformatif yang mendorong pertumbuhan ekonomi dan perkembangan budaya di kota-kota seluruh dunia. Perusahaan desain grafis, pemain kunci sektor dinamis ini, berada garis terdepan dalam inovasi bisnis. Strategi kolaboratif diakui hal penting industri kreatif. Studi kualitatif ini menyelidiki strategi digunakan oleh perusahaan grafis Kota Bandung, Indonesia, untuk Melalui wawancara mendalam dengan perwakilan dari terpilih, studi mengidentifikasi kolaborasi lintas disiplin, kreasi bersama klien, jaringan pemangku kepentingan eksternal, kerja terbuka inklusif tema utama berkontribusi pada inovasi.

Citations

6
Business Incubators In The Entrepreneurship Ecosystem In Indonesia Mediated By Government Support And Intellectual Capital DOI

Maria Imelda Novita Susiang

Published: April 17, 2024

This research looks at the dynamic interplay in Indonesia's entrepreneurial ecosystem between government funding, intellectual capital, and success of business incubators. Using quantitative methods, we surveyed 150 owners involved with several incubators, investigating intricacies programmes, capital dynamics, perceived effectiveness these Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to examine survey data, uncovering complex correlations explaining mediating role capital. Our findings have practical consequences for policy makers, incubator managers, entrepreneurs aiming sustainable firm growth. These also provide additional insights theoretical framework that directs entrepreneurship implications results.

Language: Английский

Citations

1
Menuju Pemahaman yang Tepat Tentang Strategi Pemasaran: Tinjauan dan Agenda Penelitian Berbasis Bibliometrik-Mesin Terintegrasi DOI Creative Commons

Frans Sudirjo,

Syahrial Rachim Lubis,

Riko Mersandro Permana

et al.

Sanskara Manajemen dan Bisnis, Journal Year: 2023, Volume and Issue: 1(03), P. 204 - 216

Published: July 31, 2023

Penelitian ini menggunakan pendekatan terpadu yang menggabungkan analisis bibliometrik dan tinjauan berbasis mesin untuk memberikan pemahaman komprehensif tentang strategi pemasaran. Analisis mengidentifikasi tren utama, penulis berpengaruh, karya-karya penting dalam literatur. Temuan penelitian digunakan mengajukan agenda penelitian, memandu studi masa depan Hasil menjelaskan tema-tema seperti dampak pemasaran terhadap kinerja, internasional ramah lingkungan, serta pengaruh budaya. Selain itu, area kurang terwakili teridentifikasi peluang lebih lanjut memajukan bidang ini.

Citations

3
Pengaruh Budaya Organisasi Terhadap Inovasi Pada Perusahaan Teknologi: Studi Deskriptif Pada Startup XYZ Di Kota Bandung DOI Creative Commons

Muammar Afif Al Qusaeri,

Sunarni Sunarni,

Muthi’atul Khasanah

et al.

Sanskara Manajemen dan Bisnis, Journal Year: 2023, Volume and Issue: 1(03), P. 114 - 123

Published: July 31, 2023

Dalam lanskap teknologi yang serba cepat dan selalu berubah saat ini, peran budaya organisasi dalam mendorong inovasi telah menjadi bidang minat penting bagi perusahaan teknologi. Studi deskriptif ini menguji pengaruh terhadap di XYZ Startup, sebuah terkemuka berlokasi Kota Bandung. Penelitian menggunakan pendekatan metode campuran, menggabungkan data kualitatif dari wawancara semi-terstruktur analisis dokumen dengan kuantitatif survei karyawan metrik inovasi. Temuan mengungkapkan bahwa Startup memupuk kewirausahaan ditandai pengambilan risiko, kreativitas, komunikasi terbuka. Kepemimpinan visioner para pendiri berperan membentuk menginspirasi untuk berpikir kreatif mengambil risiko diperhitungkan. Survei menunjukkan persepsi positif tentang organisasi, merasa diberdayakan mengusulkan ide-ide baru memiliki kebebasan bereksperimen. Metrik peningkatan peluncuran produk sukses, pengajuan paten, pengeluaran penelitian pengembangan, mencerminkan dampak nyata pendukung pada hasil menggarisbawahi pentingnya startup Implikasi studi menumbuhkan kewirausahaan, memberdayakan karyawan, mempromosikan kolaborasi, berinvestasi pengembangan adalah strategi ingin meningkatkan kemampuan inovatif mereka.

Citations

2
The Effect of Tax Efficiency, Cash Management, and Investment Policy on the Value of Technology Companies in Bandung DOI Creative Commons
Loso Judijanto

West Science Business and Management, Journal Year: 2024, Volume and Issue: 2(01), P. 19 - 28

Published: March 28, 2024

This research investigates the impact of tax efficiency, cash management, and investment policy on value technology companies in Bandung through a quantitative survey analysis. The study explores relationships between these financial constructs firm value, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS) diverse sample 170 companies. measurement model analysis demonstrates reliability validity constructs, while structural reveals significant positive correlations policy, value. demographic characteristics provide context to findings. results have practical implications for strategic management sector, emphasizing importance planning, flow optimization, prudent decisions. Despite certain limitations, contributes existing literature opens avenues future dynamic landscape Bandung.

Language: Английский

Citations

0
Entrepreneurship, Skills for Santri to Become Job Creators DOI Creative Commons

Titien Agustina,

Dodik Jatmika,

Sampurnawati Sampurnawati

et al.

International Journal of Social Science Education Communication and Economics (SINOMICS JOURNAL), Journal Year: 2023, Volume and Issue: 2(3), P. 701 - 718

Published: July 30, 2023

This study aims to determine fine practices in entrepreneurship for santri (Islamic boarding school students) based on personal characteristic factors (self-efficacy, locus of control, need achievement, and adversity quotient) that exist every human being. The research object is the Manbaul Ulum Islamic Boarding School, South Kalimantan, which are generally limited terms curriculum content equips them with productive skills as provisions society, becoming leaders well role models good economic social religious activities. progress a nation mainly determined by advancement marked presence high entrepreneurial spirit individuals so they have rich initiative develop creativity innovation seeing opportunities around them. contains education. Educational provides life field very even limited. In reality, when finish their education at schools, students will face highly powerful activities can create jobs people Through quantitative descriptive method 71 Class XI XII multiple linear regression analysis, results show self-efficacy, quotient partially significant effect students’ intentions. most dominant influence student

Language: Английский

Citations

1
Peta Keterkaitan Konsep dalam Penelitian Kepemimpinan Kewirausahaan: Analisis Bibliometrik dan Co-occurrence DOI Creative Commons

M. Wahab Khasbulloh,

Ricky Suzano,

Arief Yanto Rukmana

et al.

Sanskara Manajemen dan Bisnis, Journal Year: 2023, Volume and Issue: 1(03), P. 217 - 228

Published: July 31, 2023

Studi ini menyajikan analisis bibliometrik dari istilah "kepemimpinan wirausaha" untuk mengeksplorasi tren yang berkembang, kontributor utama, dan fokus tematik dalam literatur akademis. Keberlanjutan wirausaha mewakili integrasi praktik prinsip-prinsip berkelanjutan ke strategi aktivitas, menyoroti semakin pentingnya pertimbangan lingkungan, sosial, ekonomi kepemimpinan kewirausahaan kontemporer. Penelitian mengkaji 985 artikel dengan tema berkaitan manajemen kewirausahaan. Dalam konteks penelitian ini, kami menyimpulkan bahwa diklasifikasikan lima klaster. Tren pemasaran lebih pada sisi Ada beberapa topik sering muncul publikasi, seperti perspektif satu variabel terhadap lainnya.

Citations

1
Analysis of Public Policy as Catalyst for Entrepreneurship Growth and Innovation DOI Creative Commons
Eva Desembrianita,

Achmad Zahruddin

West Science Journal Economic and Entrepreneurship, Journal Year: 2023, Volume and Issue: 1(03), P. 181 - 187

Published: Aug. 28, 2023

This research investigates the role of public policy as a catalyst for entrepreneurship growth and innovation in Bandung City. Through mixed-methods approach comprising qualitative interviews quantitative surveys, this study explores impact policies on entrepreneurial ecosystem. Qualitative findings reveal themes awareness, effectiveness, collaboration, funding access, educational support. Quantitative analysis corroborates these themes, highlighting variations perceptions, impacts, outcomes. The discussion interprets within established theoretical frameworks, offering insights policymakers stakeholders aiming to enhance city's landscape.

Language: Английский

Citations

1
Analysis of the Influence of Innovative Leadership, Product Development, and Marketing Strategy on Creative Industry Business Growth in Bandung DOI Creative Commons
Loso Judijanto,

Irwan Suryadi,

Eva Yuniarti Utami

et al.

West Science Journal Economic and Entrepreneurship, Journal Year: 2023, Volume and Issue: 1(06), P. 107 - 114

Published: June 30, 2023

This research investigates the intricate dynamics within creative industry of Bandung City by analyzing influence Innovative Leadership, Product Development Strategies, and Marketing Strategies on Business Growth. A sample 150 enterprises was surveyed, structural equation modeling with partial least squares (SEM-PLS) employed for quantitative analysis. The measurement model assessment confirmed reliability validity instruments, while revealed significant positive relationships between independent variables Hypotheses testing supported fit indices indicated an acceptable fit, R-Square values suggested that approximately 60.2% variance in Growth can be explained combined studied factors. regression results further associations each variable study contributes valuable insights practitioners, policymakers, researchers concludes recommendations future research.

Language: Английский

Citations

1
Indonesian Skin Care Stores' Emotional Marketing DOI Open Access

Akhmad Nur Zaroni,

Sofia Maulida,

Heny Herawati

et al.

Jurnal Ilmiah Manajemen dan Kewirausahaan, Journal Year: 2023, Volume and Issue: 3(3), P. 129 - 138

Published: Oct. 2, 2023

The purpose of this study is to determine how Scarlett Skincare Store patronage influenced by emotional and experiential marketing strategies. With a sample 91 clients, the population all patrons. In study, unintentional sampling used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, t test) were used conduct quantitative research. study's findings demonstrate consumer psychology, emotions, affect Indonesia patron loyalty.

Language: Английский

Citations

0