Disrupting the fashion retail journey: social media and GenZ's fashion consumption

International Journal of Retail & Distribution Management, Год журнала: 2023, Номер 51(7), С. 862 - 875

Опубликована: Март 22, 2023

Purpose The aim of this paper is to assess the use social media by Gen Z consumers and ways they impact on re-shape their fashion consumption journey. This generational approach uses lens gratifications theory (UGT) explore customer retail journey from perspective consumer. Design/methodology/approach research an exploratory in response relative lack GenZ combined with a need understand shopping journeys. Mixed methods were used first phase interviews followed survey 102 students recruited online UK during COVID-19 pandemic. Findings study found that users for sought gratification experiences derived relationships, entertainment information. immediate was new information meeting people maintain learn about products inform Further, supported importance visual images affective needs. Resale sites favoured low prices, previously owned items opportunity exercise sustainable choices. Originality/value advances understanding journeys through resale sites. It demonstrates younger consumers, GenZ, shop informed networks wider contacts. linear stages pre post–purchase are merged looped as exchange journey, gathering comments. role brand these knowledgeable conducting own trade facilitate access products.

Язык: Английский

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Predicting and Empowering Health for Generation Z by Comparing Health Information Seeking and Digital Health Literacy: Cross-Sectional Questionnaire Study

Journal of Medical Internet Research, Год журнала: 2023, Номер 25, С. e47595 - e47595

Опубликована: Окт. 30, 2023

Generation Z (born 1995-2010) members are digital residents who use technology and the internet more frequently than any previous generation to learn about their health. They increasingly moving away from conventional methods of seeking health information as advances quickly becomes widely available, resulting in a digitalized care system. Similar all groups, has specific requirements preferences, influences how they look for information. However, have often been overlooked scholarly research.First, we aimed identify information-seeking preferences older individuals (those between ages 18 26 years); second, predict effects literacy empowerment both groups. We also factors that impact groups engage remain control own health.The Health Information National Trends Survey was adopted further 2022. analyzed 1862 valid data points by conducting survey among Chinese respondents address research gap. A descriptive analysis, 2-tailed t test, multiple linear regression were applied results.When compared with generations, (995/1862, 53.44%) likely find out health-related topics, whereas earlier generations relied on traditional media interpersonal contact. Web-based behavior is predicted (Generation Z: β=.192, P<.001; population: β=.337, P<.001). While this happening, only physicians positively β=.070, P=.002; β=.089, Despite frequent health, showed lower levels less desire information, overall.This study examined behaviors improve empowerment. The 2 demonstrated distinct regarding choice sources. significantly related behaviors.

Язык: Английский

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Exploring the Sustainability of Sports OTT Service

Digital, Год журнала: 2025, Номер 5(1), С. 5 - 5

Опубликована: Фев. 26, 2025

In South Korea, Generation Z’s influence on the growth of sports over-the-top (OTT) services is significant. For sustainable growth, OTT service providers need to focus converting existing users into loyal customers. this context, understanding subjective perceptions constraints continued use would be meaningful. Therefore, study aims identify and categorize factors constraining Generation’s using Q methodology. A total 25 samples 18 P were selected. The QUANL program was used calculate correlation coefficients for each respondent, factor analysis performed through principal component varimax rotation. As a result, three types identified: ‘Demand improvements in pricing plans system quality’, ‘Dissatisfaction with subscription fees demand diverse content’, differentiated services’. findings suggest that, services, it essential provide personalized experiences benefits or satisfaction relative fees. On top offering various can flexibility choices encourage among Z. such, insights appreciating consumption trends influencing by Z interpreting related research results future.

Язык: Английский

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The Development of Interactive E-Book of Local History for Senior High School in Improving Local Wisdom and Digital Literacy

European Journal of Educational Research, Год журнала: 2021, Номер volume-11-2022(volume-11-issue-1-january-2022), С. 17 - 31

Опубликована: Янв. 15, 2021

<p style="text-align: justify;">This study discusses students’ responses and perceptions on the e-book of Local History West Java (Indonesia) developed by researchers. It uses a Research Development approach experimental method. Data collection techniques used in this are observation, interviews, focus group discussions with interactive model data analysis. The research subjects were students teachers high schools Java. They taken as they can represent region. E-book is, however, published ebooksejarah.id page while system was using SDLC (Software Life Cycle) Waterfall model. results indicate that components aspects materials, presentation, completeness overall suitable to be students. materials considered still inapplicable not contextual. Further, lack latest issues well photos/illustrations. student reinforces zoomers (those belong Generation Z) prefer digital learning media because their social life belongs online world. history e-books should better adapt style Z, who visuals hands-on experiences reading texts. Thus, development needs equipped various short audios video explainers, animations, infographics.</p>

Язык: Английский

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The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z

Sustainability, Год журнала: 2021, Номер 13(24), С. 13804 - 13804

Опубликована: Дек. 14, 2021

Sustainable consumerism is a topic that still being explored and developed across nations countries. A new generation of consumers the world’s future leaders—Generation Z—have already begun to change marketing consumer landscape have accelerated means achieve sustainable development. Meanwhile, Egyptian Generation Z remains unexplored ambiguous. The purpose this article gain an understanding behavioral aspects Z, their consumerism, ecological consciousness, corporate expectations. This exploratory research adopted qualitative methods using in-depth semi-structured interviews with selected sample participants representing Z. findings reveal infantile but informed reactive market whose acts branding decisions contribute reaching sustainability, despite fact they are viewed as nescient in broader global community. provides first evidence on behavior towards context developing

Язык: Английский

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Computer-aided digital media art creation based on artificial intelligence

Neural Computing and Applications, Год журнала: 2023, Номер 35(35), С. 24565 - 24574

Опубликована: Апрель 28, 2023

Язык: Английский

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The role of rural internet adoption in shaping consumption breadth and inequality: evidence from the Chinese Social Survey

Applied Economics, Год журнала: 2024, Номер unknown, С. 1 - 17

Опубликована: Март 22, 2024

This study delves into the impact of Internet adoption on consumption breadth and inequality, utilizing micro-survey data from 24,291 rural households in China gathered between 2013 2021. It quantifies intensity, employs specialized indices to gauge meticulously assesses micro-level effects usage inequality. The results reveal that among farmers significantly boosts familial while reducing These findings remain robust after rigorous testing. adoption's inclusive growth varies is influenced by policy contexts, time frames, income groups. Tailored, context-specific strategies are imperative for effectively addressing these disparities. Lastly, increased stimulates non-agricultural employment, resulting more labour hours, a significant force, higher shares. changes positively affect negatively underscores pivotal role propelling offers evidence support harnessing its potential bolstering inequality within framework digital economy.

Язык: Английский

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Psychological and Ethnocultural Sensitivities in the Perception of COVID-19 Memes by Young People in Russia and China

Psychology in Russia State of Art, Год журнала: 2020, Номер 13(4), С. 148 - 167

Опубликована: Янв. 1, 2020

Background. The COVID-19 pandemic has brought dramatic changes to all spheres of life. These have triggered an immediate response from the media, including social which repeatedly posts not only up-to-date information about this most relevant issue, but also users’ reactions it, Internet memes. Objective. research presented in article focused on comparing psychological and ethnocultural sensitivities perception COVID-19memes by young people Russia China. Design. selected sample contained 108 respondents (n = 108), comprised 50 Chinese 58 Russian university students. study consisted two procedures: a survey student’s t-test specific Results. main results were that memes evoke positive cheer them up scored highest. Such qualities as relevance, kindness, cheerfulness, creativity, meaningfulness, thought-provoking ability rated high. Each group gave higher score “our own” lower other group’s It is generally typical more reality. We ascertained tendency towards polarization opinions focus individualization among respondents, whereas strove for orderliness consensus. Conclusion. As whole, such ethnoculturally different audiences Russians serve compensatory function people, helping overcome hardships through memes’ relevance creative character.

Язык: Английский

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Estrategias de marketing orientadas al consumo de la generación centennial

European Scientific Journal ESJ, Год журнала: 2021, Номер 17(4), С. 268 - 268

Опубликована: Фев. 7, 2021

Esta investigación muestra el comportamiento de consumo la generación centennial, particularmente su orientación al responsable. El objetivo esta es identificar cómo las estrategias marketing han incidido en tipo que los centennials, así como responsable identificando percepción tienen productos ecológicos y empresas realizan prácticas socialmente responsables, para si decisión compra se basa responsables o modas tendencias consumo. La documental. En primera instancia, llevó a cabo recuperación revisión literatura actualizada artículos científicos, journals especializados del consumidor, memorias congresos. un segundo momento, realizó análisis cada documento poder llegar conclusiones define centennials. Los principales hallazgos muestran una conciencia ecológica evidente bienes servicios. No obstante, también identifica modas, sentido pertenencia, precio este grupo generacional inciden toma decisiones. This research shows the consumption behavior of centennial generation, particularly its orientation towards responsible consumption. The objective this is to identify how strategies have influenced type that centennials have, as well consumption, identifying perception they organic products and companies carry out socially practices, whether purchase decision based on practices or consumer trends fashions. documentary research. In first instance, recovery review updated literature such scientific articles, specialized behavior, conference proceedings were carried out. second moment, an analysis each document was reach conclusions in which defined. main findings show evident ecological awareness goods services. However, it also identified fashions, sense belonging, price generational group influence decision-making.

Язык: Английский

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Comparing online retail loyalty segments of Indian Gen Z buyers

International Journal of Productivity and Performance Management, Год журнала: 2022, Номер 72(9), С. 2717 - 2735

Опубликована: Июль 1, 2022

Purpose Generation Z (Gen Z) is particularly influenced by digital technologies as this cohort found to have grown up with technology forming the pivot of most their routine activities. Owing huge potential market, online retailers are keen build and sustain loyalty. Shopper’s loyalty varies across age, gender, income, service quality perceptions, etc. customers. This study aims show that it necessary identify distinct consumer segments these shoppers which can enable fine tune marketing programs increase program effectiveness. Design/methodology/approach Using a sample 700 students pursuing Masters in Business Administration (553 usable responses) from two state universities North India, data been collected reference accessories, clothes, books electronic goods. SPSS AMOS used analyse using cluster analysis multinomial logit (MNL) regression analysis. Findings The results reveal be clustered into three segments, namely disloyal (DS), staunch loyals (SL) vacillating (VS) on basis retail odds ratio reveals less frequent likely VS or DS than being SL shoppers. People who experience flow while surfing shopping websites 3.260 times more SL. Further, decreases shopper acting comparison 0.113. Research limitations/implications These findings would help marketers strategies transform ones loyal profitable segments. present limited Gen so may vary for customers belonging other age groups. Originality/value contributes existing literature understanding antecedents contribute young

Язык: Английский

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