Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming DOI
The Anh Phan, Trang T. Le, Ba’ Pham

et al.

Howard Journal of Communications, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 25

Published: Dec. 9, 2024

This study examines the evolving dynamics of healthcare livestreaming on digital platforms, specifically focusing its impact audience engagement and credibility medical professionals. By integrating Source Credibility Model (SCM) with observational learning influence theories, this research provides a nuanced understanding how real-time interactivity cultural norms in Vietnam shape consumer trust behavior livestreams. Unlike traditional media, offers dynamic personalized medium, allowing professionals to build engage audiences more effectively. Using sample 249 respondents employing structural equation modeling (SEM), our findings reveal that while utilitarian hedonic values significantly willingness pay for premium services, transient interactive nature also redefines pathways. proposes new model connects these variables, providing empirical evidence platforms can enhance or diminish perceived providers. The study's significance lies contribution health communication, offering framework leverage media effectively acknowledging role social influencing communication outcomes.

Language: Английский

How does the metaverse travel experience influence virtual and actual travel behaviors? Focusing on the role of telepresence and avatar identification DOI Open Access
Hakseung Shin, Juhyun Kang

Journal of Hospitality and Tourism Management, Journal Year: 2024, Volume and Issue: 58, P. 174 - 183

Published: Jan. 9, 2024

Language: Английский

Citations

32
Live Streaming Commerce: A Review and Research Agenda DOI Creative Commons
Xi Luo, Weng Marc Lim, Jun‐Hwa Cheah

et al.

Journal of Computer Information Systems, Journal Year: 2023, Volume and Issue: unknown, P. 1 - 24

Published: Dec. 20, 2023

Live streaming on social media has evolved into live commerce (LSC), a subset of electronic that merges real-time interaction with digital marketing. LSC is increasingly used for enhancing customer engagement, product promotion, transaction facilitation, and improving online shopping experiences. However, LSC, as field study, lacks comprehensive systematic review, highlighting gap in understanding its development prospective trajectories. This article aims to fill this by conducting review existing studies charting course future inquiry. Utilizing the SPAR-4-SLR protocol TCCM framework, study reviews relevant from Scopus Web Science reveal key theories, contexts, characteristics, methods, promising avenues enriching LSC.

Language: Английский

Citations

35
The Meta-Metaverse: Ideation and Future Directions DOI Creative Commons
Mohammad Jamshidi,

Arash Dehghaniyan Serej,

Alireza Jamshidi

et al.

Future Internet, Journal Year: 2023, Volume and Issue: 15(8), P. 252 - 252

Published: July 27, 2023

In the era of digitalization and artificial intelligence (AI), utilization Metaverse technology has become increasingly crucial. As world becomes more digitized, there is a pressing need to effectively transfer real-world assets into digital realm establish meaningful relationships between them. However, existing approaches have shown significant limitations in achieving this goal comprehensively. To address this, research introduces an innovative methodology called Meta-Metaverse, which aims enhance immersive experience create realistic twins across various domains such as biology, genetics, economy, medicine, environment, gaming, twins, Internet Things, intelligence, machine learning, psychology, supply chain, social networking, smart manufacturing, politics. The multi-layered structure platforms allows for greater flexibility scalability, offering valuable insights potential impact advancing science, technology, internet. This article presents detailed description proposed its applications, highlighting transform scientific inspire groundbreaking ideas technology.

Language: Английский

Citations

24
Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type DOI
Y. Charles Zhang, Tingting Zhang, Xiangbin Yan

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103853 - 103853

Published: April 13, 2024

Language: Английский

Citations

13
Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context DOI
Nianlin Li,

Changchun Xuan,

Rui Chen

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103890 - 103890

Published: May 25, 2024

Language: Английский

Citations

13
Avatar creation in the metaverse: A focus on event expectations DOI Creative Commons
Sergio Barta, Sergio Ibáñez‐Sánchez, Carlos Orús

et al.

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 156, P. 108192 - 108192

Published: March 12, 2024

The metaverse has revolutionized the way event experiences are virtualized, as this cutting-edge technology is especially capable of fostering dynamic interactivity among avatars. However, few empirical studies have explored creation avatars for events. This research delves into theme in a mixed-methods approach. results semi-structured interviews with participants conference held highlighted that they would create single, unique avatar, whose style be adapted to characteristics future These findings were assessed later an online experiment, which created their own (utilitarian or hedonic) metaverse. confirmed users formal/informal styles depending on utilitarian/hedonic value expected derive from event. In addition, expectancy feel about experience prompts attendees design similar themselves, significantly increases satisfaction digital personas. technical capabilities platform (ease use and customization) seem also play important role enhancing avatar. suggests specific actions might taken ensure events satisfied avatar designs.

Language: Английский

Citations

12
Perceptions and drivers of the metaverse adoption: A mixed‐methods study DOI Creative Commons
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)

Published: June 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Language: Английский

Citations

10
Building Consumer Engagement in Live Streaming on Social Media: A Comparison of Facebook and Instagram Live DOI
Victor Chen,

Duyen Thi Pham,

Sinh Thi Thu Tran

et al.

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 21

Published: Feb. 14, 2024

The rising popularity of live video streaming (LVS) on social media platforms has opened up opportunities for numerous businesses. One the primary benefits LVS is ability to generate interactions between streamers and viewers, as well viewers in real-time, which can significantly increase consumer engagement. This study aims explore how customer engagement established through interactivity activities, with a focus Facebook Instagram Live. used mixed-methods approach, consisting in-depth interviews experienced followed by an online survey. qualitative findings revealed that two essential platform-related factors drive are aesthetic relevance recommendation relevance, being more relevant typical Instagram. quantitative results support these offer additional insights into distinct mechanisms generating engagement, while directly leads interaction only generates indirectly via interaction. Theoretically, this article contributes literature exploring influencers built different platforms.

Language: Английский

Citations

9
Value creation in the metaverse age: a thematic analysis of press releases DOI Creative Commons
Giulio Ferrigno, Nadia Di Paola, Kunle Francis Oguntegbe

et al.

International Journal of Entrepreneurial Behaviour & Research, Journal Year: 2023, Volume and Issue: 29(11), P. 337 - 363

Published: Nov. 9, 2023

Purpose Since Zuckerberg's announcement to change Facebook's name Meta Platforms Inc. on October 28, 2021, the concept of metaverse has gained unprecedented popularity in business world. Tech giants, SMEs and start-ups across various sectors are making substantial investments metaverse-related technologies. Despite this, scholarly research entrepreneurship strategic management regarding remains limited. This paper, grounded value creation theory, aims analyze how is generated era. Design/methodology/approach paper conducts a thematic analysis 895 press releases published by LexisNexis between 2022. The identifies primary emerging themes related age. Findings reveals four significant concerning age: (1) factors enabling creation, (2) digital resources contributing (3) motives driving (4) practices creation. Originality/value represents inaugural attempt through lens. Given growing academic interest metaverse, understanding this context pressing concern. Additionally, study provides valuable insights suggests critical questions for future metaverse.

Language: Английский

Citations

20
Navigating the metaverse: A technical review of emerging virtual worlds DOI
H.M.K.K.M.B. Herath, Mamta Mittal, Aman Kataria

et al.

Wiley Interdisciplinary Reviews Data Mining and Knowledge Discovery, Journal Year: 2024, Volume and Issue: 14(4)

Published: March 29, 2024

Abstract The metaverse, a burgeoning virtual reality realm, has garnered substantial attention owing to its multifaceted applications. Rapid advancements and widespread acceptance of metaverse technologies have birthed dynamic intricate digital landscape. As various platforms, worlds, social networks within the increase, there is growing imperative for comprehensive analysis implications across societal, technological, business dimensions. Notably, existing review studies have, past decade, primarily overlooked metaverse‐based multidomain approach. A meticulous examination encompassing 207 research delves into technological innovation elucidating future trajectory ethical imperatives. Additionally, article introduces term “ MetaWarria ” conceptualize potential conflicts arising from dynamics. study discerns that healthcare (45%) education (22%) are pivotal sectors steering developments, while entertainment sector (9%) reshapes corporate Artificial intelligence (AI) plays 9% role in enhancing metaverse's marketing user experience. Security, privacy, policy concerns (11%) addressed due escalating threats, yielding practical solutions. underscores profound influence (57%) on phenomenon accelerated by COVID‐19 pandemic. culminates contemplating warfare national security, introducing as conceptual framework such discussions. This categorized under: Application Areas > Health Care Science Technology Fundamental Concepts Data Knowledge Human Centricity User Interaction

Language: Английский

Citations

6