Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences

Journal of Global Marketing, Journal Year: 2022, Volume and Issue: 36(1), P. 67 - 92

Published: Aug. 25, 2022

Concern for the environment is widespread and consumers generally hold favorable values toward green consumption; however, they often struggle to translate these into actual consumption behaviors. This so-called "green gap" has attracted much research interest in recent years, yet questions remain regarding factors that may influence it what form this takes. Taking cognitive view studying consumption, we seek shed light on gap by empirically testing roles of risk aversion subjective knowledge as potential moderators value-action disparity. Proposing a moderated moderation model, additionally explore categorical interaction effect gender differences with predicting purchase Using structured survey data (N = 328), demonstrate lower general higher have greater consistency between their behaviors context. Further, reveal conditional which women were less risk-averse more knowledgeable than men, resulting value-behavior consistency. Our study contributes growing body sustainable offering psychographic explanations inconsistency say do when comes purchasing. Implications encourage consumer researchers, global managers, public policy makers, developing marketing programs or seeking strengthen relationship general, consider how interact differences.

Language: Английский

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The influence of skepticism on the university Millennials’ organic food product purchase intention

British Food Journal, Journal Year: 2023, Volume and Issue: 125(10), P. 3800 - 3816

Published: July 18, 2023

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes influence skepticism (SKP) on purchase intention (PI) organic products, through mediation subjective norms (SN) planned behavior control. Design/methodology/approach was a quantitative, correlational cross-sectional study. The population comprised 446 university Millennials from Ecuador. Results were processed using exploratory factor analysis (EFA), confirmatory (CFA) structural equation modeling (SEM). Findings showed that SKP does not directly PI. However, if it so mediating effect SN perceived control (PBC). Also, found attitudes (ATTs), PBC PI products in Millennials. Originality/value used TPB constructs identified to buy Ecuadorian

Language: Английский

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Decision-making mechanisms of greenwashing behaviors of building materials manufacturers: A media disclosure and consumer skepticism perspective

Environmental Technology & Innovation, Journal Year: 2024, Volume and Issue: 35, P. 103705 - 103705

Published: June 20, 2024

While the commercial potential for green products has been recognized by consumers, media disclosure about manufacturers' greenwashing behaviors (GWBs) raised suspicion among customers, particularly building materials manufacturers (BMs). This study creates a supply chain structure (GBMs), (GWBMs) and consumers using information asymmetry theory Stackelberg game technique. examines how customer skepticism affected GBMs of material throughout two distinct periods. Specifically, it analyses periods: first period focuses solely on influence disclosure, while second takes into account both consumer skepticism. The primary results are as follows. (i) GWBMs saw earnings fall risk GWBs grew in (ii) In period, rises, rise, but GWBMs' profits fall. (iii) threshold degree increased over periods intensified. (iv) As their greenness increases, inverted U-shaped at times. GBMs' exhibit an trend increases continuing negative period. mechanism revealed this provides new ideas government to target GWBs.

Language: Английский

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Insects as food - Changes in consumers’ acceptance of entomophagy in Hungary between 2016 and 2021

Appetite, Journal Year: 2023, Volume and Issue: 188, P. 106770 - 106770

Published: July 3, 2023

Public interest in entomophagy (consumption of insects) has developed significantly over the past several years. Possible nutritional benefits are perceived by consumers according to recent studies, as well sustainability and food security. However, most European communities, including Hungarian, do not embrace entomophagy, despite widespread practice elsewhere globally. This study aims evaluate changes perception among Hungarian population between 2016 2021, together with factors differentiating acceptive dismissive consumers. The results two representative quantitative surveys indicate that more than 70% willing try which had changed observed period, high media coverage this topic Some groups open insect consumption can still be identified. According socioeconomic segmentation data collected who accept insect-based foods found numbers men 18 39 years old (49.3%). Positive attitudes less likely females; however, 27.6% highly educated women 59 demonstrated a certain level interest. Those consume insects driven mainly curiosity, also value protein content sustainability, perceive nutritious. Consumers prefer local national tend refuse eat higher ratio.

Language: Английский

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Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries

British Food Journal, Journal Year: 2024, Volume and Issue: 126(13), P. 303 - 331

Published: May 21, 2024

Purpose The aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well identify groups with similar attitudes/behaviours in the Euro-Mediterranean fruit vegetable market. Design/methodology/approach A structured questionnaire designed drawing from food related lifestyles instrument including other factors relevant preferences. data were collected an online survey 925 participants France, Greece, Italy. principal component analysis conducted interpret examine consumers' lifestyles. In addition, a cluster performed different segments, based on core dimensions lifestyle approach. Findings each country, three primary segments distinguished. Health-conscious individuals predominant France while quality-conscious consumers prevalent These classifications determined considering various such purchase motivation, perception product quality, health concerns, environmental certifications, price sensitivity. Originality/value approach has been adapted create customised specifically capture intricacies priorities Countries.

Language: Английский

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Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda

Energy Efficiency, Journal Year: 2025, Volume and Issue: 18(4)

Published: March 28, 2025

Abstract Energy consumption has been identified as the key contributor to carbon dioxide emissions and depletion of natural resources. Promoting purchase energy-efficient appliances is crucial for environmental sustainability. While numerous studies have explored consumer decisions regarding appliances, literature remains broad fragmented. Anchoring in Theory–Context–Characteristics–Methods (TCCM) framework, this systematic review aims synthesize available research offer a complete overview current state into purchases appliances. Conducting thorough analysis 142 empirical studies, study uncovers that Theory Planned Behavior most frequently used adopted quantitative methods focused on emerging Asian countries (e.g., China, Pakistan, Malaysia). In addition, also points out socio-demographic, psychographic, situational, marketing-related factors affect behavior toward Based these findings, proposes agenda scholars advance field practical implications policymakers, manufacturers, marketers encourage adoption products.

Language: Английский

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The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances

International Journal of Energy Economics and Policy, Journal Year: 2024, Volume and Issue: 14(2), P. 383 - 393

Published: March 15, 2024

This study examines the dimensions of consumer perceived value that contribute to customer satisfaction and lead positive word-of-mouth intention regarding energy-efficient appliances. An online questionnaire was administered 351 consumers appliances in Vietnam. Structural equation modeling results reveal three values (functional value, environmental emotional value) have a impact on satisfaction, which turn enhances consumers’ intention. Moreover, this revealed relationship between as well differs significantly individuals with higher education levels low levels. The research findings existing knowledge pro-environmental behavior marketing. They also provide significant insights for policymakers, manufacturers retailers sector encourage recommend products.

Language: Английский

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How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Aug. 10, 2024

This study aims to examine the direct and indirect effects of greenwashing on negative green word mouth, with skepticism as a mediator, in fast fashion industry Indonesia. is quantitative nature, data being collected using survey. The non-probability, purposive sampling method was employed criteria including respondents Generation Z, currently aged 17 28 years, aware companies. A total sample size 397 utilized, analysis conducted partial least squares structural equation modeling. results suggested that significantly positively affects mouth. Green has significant positive effect Furthermore, mediates To authors' knowledge, this extends literature discusses mouth through skepticism. research provides new perspective, especially stimulus-organism-response theory seen from antecedents, which rarely discussed developing countries. will provide useful information for companies avoid practices promoting sustainability. For government, issuing consumer protection laws regarding rules suggested. several limitations, it only Therefore, future can be developed involving other countries comparison.

Language: Английский

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Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context

Society and Business Review, Journal Year: 2023, Volume and Issue: 18(4), P. 668 - 690

Published: May 30, 2023

Purpose This study aims to intend contribute the literature by testing effect of scepticism on green consumer behaviour through environmental concern, knowledge, value and willingness pay more in Indian context. Thus, comprehensive model with new directions antecedents purchase direct indirect effects was examined using structural equation modelling. Design/methodology/approach The adopted hypo-deductive research design test proposed model. Cross-sectional data were collected a predesigned questionnaire from households living Visakhapatnam city purposive sampling method. theoretical tested Findings results support five antecedents’ behavioural intentions actual buying behaviour, except for (GPB). Similarly, is responsible significant variation GPB. Practical implications present study’s findings imply role GPB, policies adopting products need be addressed. Green an obscure task; however, it can evident adding eco-friendly aspects persuading consumers win-win situation themselves, environment company. Originality/value adds field knowledge exploring factors affecting which not emphasized earlier context second, developing consensus strengthen argument that antecedent drives

Language: Английский

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Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer

Sustainability, Journal Year: 2022, Volume and Issue: 14(17), P. 10529 - 10529

Published: Aug. 24, 2022

The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. objective the present study is to measure brand loyalty healthy foods Peru, not only a context, but also natural context based on dimensions PERVAL value scale. Data were collected through online survey processed using partial least squares structural equation modeling (PLS-SEM). results model among 396 consumers revealed that qualitative emotional have highest contribution loyalty, followed by economic social value. These findings suggest product quality should be taken as priority and, although does contribute much health food it trend sought after consumers.

Language: Английский

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