Journal of International Business and Management,
Journal Year:
2023,
Volume and Issue:
unknown
Published: Nov. 16, 2023
Live
streaming
has
gained
immense
popularity
in
recent
years
especially
China,
transforming
various
industries,
including
entertainment,
gaming,
sports,
education,
and
marketing.Many
small
medium-sized
enterprises
(SMEs)
are
leveraging
online
live
sales
products
as
a
powerful
strategy
to
boost
their
grow
businesses
Tian
Tan
Hot
Springs
Hotel
Company
use
platform
sell
tickets.Many
studies
the
context
of
tend
focus
on
department
stores
other
retail
sectors,
while
research
specific
field
hot
spring
hotels
utilization
is
relatively
limited.However,
emergence
growth
have
presented
unique
opportunities
for
hospitality
sector,
such
hotels,
explore
new
marketing
strategies.This
study
examines
factors
strategies
performance
relationship
between
customer
retention
shopping
experience,
focusing
case
China.Drawing
upon
mixed-method
approach,
quantitative
data
were
gathered
through
structured
questionnaires
distributed
sample
loyal
customers
Hotel.Additionally,
qualitative
obtained
in-depth
interviews
with
hotel
management
personnel.The
collected
analyzed
using
both
statistical
analysis
thematic
content
analysis.The
results
reveal
significant
positive
correlation
experience
at
Hotel.Moreover,
it
was
found
that
implemented
by
act
mediating
mechanism
enhanced
experience.These
strategies,
virtual
tours,
interactive
promotions,
real-time
engagement,
enable
create
more
immersive
personalized
customers.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(3), P. 1781 - 1781
Published: Jan. 17, 2023
Third-sector
organizations
have
achieved
an
important
place
in
the
world
due
to
multiple
social
and
humanitarian
activities
they
carry
out,
generating
a
high
impact
on
society.
Maintaining
their
sustainability
basically
depends
retention
of
users,
but
what
factor
could
contribute
this
retention?
To
dispel
question,
purpose
study
is
understand
corporate
responsibility
(CSR),
business
ethics
(BE)
reputation
(CR),
connections
with
user
(RT).
Using
structural
equation
analysis
(SEM)
non-probabilistic
sampling,
501
users
third-sector
(199
Uruguay
302
Peru)
were
surveyed.
The
results
show
positive
significant
CSR
CR,
influence
BE
effect
RT,
CR
RT.
It
highlighted
that
would
greater
RT
BE,
followed
by
CSR.
concluded
represents
very
sensitive
value
at
same
time,
which
characteristic
takes
long
time
achieve,
so
it
manage
properly,
being
one
contributes
most
Frontiers in Nutrition,
Journal Year:
2024,
Volume and Issue:
11
Published: March 22, 2024
Introduction
The
willingness
to
consume
healthy
foods
has
highlighted
the
growing
importance
of
health,
even
more
so
when
it
comes
food
choice,
and
predicting
a
brand
represents
an
action
that
leads
practice
conscious
eating
habits,
but
what
is
behind
this
willingness?
To
answer
question
based
on
previous
studies
such
as
theory
planned
behavior
nutritional
literacy,
study
aimed
build
predictive
model
through
empirical
examine
influence
literacy
(NL)
attitude
(ATT),
subjective
norm
(SN)
perceived
behavioral
control
(PBC),
well
determine
three
variables
(TPB)
(WCHBF)
in
Peruvian
market.
Methods
research
focused
population
stated
they
were
consumers
Unión
(a
whose
value
proposition
sale
foods),
obtaining
482
consumers.
was
conducted
under
quantitative,
non-experimental,
cross-sectional
design
approach.
Results
results
support
existence
positive
significant
effect
NL
ATT,
SN,
PBC,
finding
exact
SN
PBC
WCHBF;
however,
proposed
model,
observed
ATT
no
impact
WCHBF.
Conclusion
Applying
strategies
lead
change
consumer
towards
brands
matter
time
will.
In
context,
findings
indicate
plays
essential
role
foods,
which
sheds
light
educational
interventions
awareness
campaigns
independently
inform
about
benefits
empower
consumers,
allowing
them
make
informed
choices.
Foods,
Journal Year:
2025,
Volume and Issue:
14(2), P. 213 - 213
Published: Jan. 12, 2025
This
paper
aims
to
build
a
predictive
model
that
assesses
how
healthy
lifestyle
affects
different
dimensions
of
perceived
value
(quality,
social
value,
emotional
and
economic
value)
these
impact
the
willingness
purchase
brands.
A
quantitative,
non-experimental,
cross-sectional
study
was
conducted
with
sample
515
participants.
self-administered
questionnaire
used,
data
were
analyzed
using
PLS-SEM
method.
The
findings
indicate
positively
influences
perception
quality
social,
emotional,
However,
only
quality,
significantly
impacted
purchase,
while
did
not
show
relevant
effect.
It
is
concluded
determining
factor
in
foods,
which
reinforces
intention,
except
for
value.
These
suggest
companies
should
prioritize
strategies
reinforce
connections
their
products
encourage
consumption
contributes
theoretically
emerging
markets
provides
practical
implications
designing
more
effective
marketing
Peruvian
context.
Behavioral Sciences,
Journal Year:
2023,
Volume and Issue:
13(3), P. 221 - 221
Published: March 3, 2023
The
objectives
of
this
research
were:
(1)
to
examine
the
influence
environmental
awareness
(EA),
sustainable
consumption
(SC)
and
social
responsibility
(SR)
on
environmentally
responsible
purchase
intention
(ERPI)
consumers
in
member
countries
Pacific
Alliance,
namely,
Chile,
Colombia,
Mexico
Peru;
(2)
analyze
whether
there
is
a
moderating
effect
related
country
residence
gender
consumer.
study
was
conducted
under
quantitative
cross-sectional
approach.
sample
consisted
1646
consumers:
24.4%
from
Peru
(n
=
402),
25.4%
418),
26.1%
Colombia
401)
24.1%
Chile
397).
Data
analysis
hypothesis
testing
were
performed
using
multigroup
Structural
Equation
Model
(SEM).
results
show
positive
among
(ERPI).
Gender
also
shown
be
variables
these
relationships.
In
conclusion,
it
can
affirmed
that
participants
recognize
importance
acquiring
friendly
products.
Among
them,
female
population
more
aware
issue.
It
recommended
new
business
models
created
provide
products
services
oriented
market
according
consumers’
tastes,
desires
purchasing
preferences;
proposals
they
have
should
environment
society.
Nutrients,
Journal Year:
2024,
Volume and Issue:
16(13), P. 1995 - 1995
Published: June 23, 2024
Eating
low
amounts
of
healthy
foods
leads
to
high
rates
diet-related
diseases.
How
can
we
control
and
reduce
the
increase
in
these
diseases?
One
recommendations
is
improve
nutritional
competence,
which
means
greater
health
consciousness.
The
objective
present
study
determine
influence
consciousness
on
dimensions
perceived
value
their
impact
willingness
consume
from
a
brand.
Through
non-experimental,
cross-sectional,
explanatory
study,
responses
518
participants
(men
women)
who
confirmed
being
consumers
brands
food
were
analyzed.
included
adults
aged
18
58
years
recruited
using
non-probability
sampling.
Data
was
collected
self-report
form
statistically
analyzed
Smart
PLS.
findings
support
that
awareness
positively
significantly
influences
quality
value,
financial
social
emotional
value;
contrary
this,
it
detected
does
not
brands.
This
contributes
science
by
showing
how
theory
predicts
intention
brands,
with
intervening
this
prediction.
Therefore,
concluded
population
consumes
has
experienced
positive
reports
factors
comprise
foods.
Frontiers in Nutrition,
Journal Year:
2024,
Volume and Issue:
11
Published: Oct. 3, 2024
Food
brands
that
promote
a
healthy
lifestyle
are
gaining
more
followers.
Healthy
food
consumers
conscious
and
demanding
segment
values
the
quality
benefits
they
receive
from
product
ethical,
environmental,
social
impact
of
their
purchasing
decisions.
The
objective
research
is
to
evaluate
influence
perceived
value
components
on
health
brand
image
loyalty
in
an
emerging
market.
Journal of Educational and Social Research,
Journal Year:
2025,
Volume and Issue:
15(1), P. 322 - 322
Published: Jan. 5, 2025
Student
loyalty
represents
continuous
academic
training
that
leads
to
a
commitment
the
knowledge
society;
explore
this
scenario,
objective
was
evaluate
impact
of
perceived
value
factors
on
student
loyalty,
taking
into
account
trust
in
association.
To
end,
an
explanatory
quantitative
study
conducted,
examining
sample
537
university
students,
who
were
selected
through
non-probabilistic
convenience
sampling
method.
One
main
findings
establishes
has
ability
moderate
relationship
between
and
loyalty;
evidence
allows
for
broad
understanding
how
can
enhance
positive
effects
suggesting
educational
institutions
should
focus
building
maintaining
strengthen
their
with
students.
Received:
14
July
2024
/
Accepted:
8
December
Published:
05
January
2025
International Journal of Environmental Research and Public Health,
Journal Year:
2024,
Volume and Issue:
21(6), P. 707 - 707
Published: May 30, 2024
Maintaining
good
dietary
practices
is
a
factor
that
allows
better
quality
of
life;
therefore,
it
necessary
to
promote
health
via
the
fundamental
tool
nutritional
literacy.
In
this
context,
study
aims
evaluate
literacy
in
Peru
through
S-NutLit
tool,
which
composed
two
dimensions.
The
scale,
11
items,
was
applied
396
Peruvian
adults.
According
evaluation
indicators,
an
acceptable
reliability
found,
as
model
fit
with
excellent
estimation
according
its
indicators
(CMIN/DIF
2.559;
IFC
0.965;
SRMR
0.043;
RMSEA
0.063;
and
PClose
0.070).
way,
we
seek
reinforce
promotion
activities
diagnosis,
which,
due
characteristics,
can
be
self-administered
used
by
entities
other
general
are
interested
knowing
eating
individual,
undoubtedly
leads
health.