The Factors of Live Streaming Strategies and Sales Performance Between Customer Retention and Shopping Experience: A Study on Hot Springs Hotel in China DOI Open Access

Qu Yuyuan,

Ahmad Budiman,

Hj Husain

et al.

Journal of International Business and Management, Journal Year: 2023, Volume and Issue: unknown

Published: Nov. 16, 2023

Live streaming has gained immense popularity in recent years especially China, transforming various industries, including entertainment, gaming, sports, education, and marketing.Many small medium-sized enterprises (SMEs) are leveraging online live sales products as a powerful strategy to boost their grow businesses Tian Tan Hot Springs Hotel Company use platform sell tickets.Many studies the context of tend focus on department stores other retail sectors, while research specific field hot spring hotels utilization is relatively limited.However, emergence growth have presented unique opportunities for hospitality sector, such hotels, explore new marketing strategies.This study examines factors strategies performance relationship between customer retention shopping experience, focusing case China.Drawing upon mixed-method approach, quantitative data were gathered through structured questionnaires distributed sample loyal customers Hotel.Additionally, qualitative obtained in-depth interviews with hotel management personnel.The collected analyzed using both statistical analysis thematic content analysis.The results reveal significant positive correlation experience at Hotel.Moreover, it was found that implemented by act mediating mechanism enhanced experience.These strategies, virtual tours, interactive promotions, real-time engagement, enable create more immersive personalized customers.

Language: Английский

Co-authorship network analysis of AI applications in sustainable supply chains: Key players and themes DOI Open Access
Mehrdad Maghsoudi, Sajjad Shokouhyar‎, A. Ataei

et al.

Journal of Cleaner Production, Journal Year: 2023, Volume and Issue: 422, P. 138472 - 138472

Published: Aug. 16, 2023

Language: Английский

Citations

33

Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions DOI Open Access

Samuel Leroy Cabrera-Luján,

David Josías Sánchez-Lima,

Segundo Alberto Guevara-Flores

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 1781 - 1781

Published: Jan. 17, 2023

Third-sector organizations have achieved an important place in the world due to multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically depends retention of users, but what factor could contribute this retention? To dispel question, purpose study is understand corporate responsibility (CSR), business ethics (BE) reputation (CR), connections with user (RT). Using structural equation analysis (SEM) non-probabilistic sampling, 501 users third-sector (199 Uruguay 302 Peru) were surveyed. The results show positive significant CSR CR, influence BE effect RT, CR RT. It highlighted that would greater RT BE, followed by CSR. concluded represents very sensitive value at same time, which characteristic takes long time achieve, so it manage properly, being one contributes most

Language: Английский

Citations

27

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy DOI Creative Commons

Rony Francisco Chilón-Troncos,

Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán

et al.

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: March 22, 2024

Introduction The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes food choice, and predicting a brand represents an action that leads practice conscious eating habits, but what is behind this willingness? To answer question based on previous studies such as theory planned behavior nutritional literacy, study aimed build predictive model through empirical examine influence literacy (NL) attitude (ATT), subjective norm (SN) perceived behavioral control (PBC), well determine three variables (TPB) (WCHBF) in Peruvian market. Methods research focused population stated they were consumers Unión (a whose value proposition sale foods), obtaining 482 consumers. was conducted under quantitative, non-experimental, cross-sectional design approach. Results results support existence positive significant effect NL ATT, SN, PBC, finding exact SN PBC WCHBF; however, proposed model, observed ATT no impact WCHBF. Conclusion Applying strategies lead change consumer towards brands matter time will. In context, findings indicate plays essential role foods, which sheds light educational interventions awareness campaigns independently inform about benefits empower consumers, allowing them make informed choices.

Language: Английский

Citations

10

The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Pérez, Dany Yudet Millones-Liza

et al.

Foods, Journal Year: 2025, Volume and Issue: 14(2), P. 213 - 213

Published: Jan. 12, 2025

This paper aims to build a predictive model that assesses how healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional and economic value) these impact the willingness purchase brands. A quantitative, non-experimental, cross-sectional study was conducted with sample 515 participants. self-administered questionnaire used, data were analyzed using PLS-SEM method. The findings indicate positively influences perception quality social, emotional, However, only quality, significantly impacted purchase, while did not show relevant effect. It is concluded determining factor in foods, which reinforces intention, except for value. These suggest companies should prioritize strategies reinforce connections their products encourage consumption contributes theoretically emerging markets provides practical implications designing more effective marketing Peruvian context.

Language: Английский

Citations

1

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Juan Carlos Niño de Guzmán Miranda, Ledy Gómez-Bayona

et al.

Behavioral Sciences, Journal Year: 2023, Volume and Issue: 13(3), P. 221 - 221

Published: March 3, 2023

The objectives of this research were: (1) to examine the influence environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI) consumers in member countries Pacific Alliance, namely, Chile, Colombia, Mexico Peru; (2) analyze whether there is a moderating effect related country residence gender consumer. study was conducted under quantitative cross-sectional approach. sample consisted 1646 consumers: 24.4% from Peru (n = 402), 25.4% 418), 26.1% Colombia 401) 24.1% Chile 397). Data analysis hypothesis testing were performed using multigroup Structural Equation Model (SEM). results show positive among (ERPI). Gender also shown be variables these relationships. In conclusion, it can affirmed that participants recognize importance acquiring friendly products. Among them, female population more aware issue. It recommended new business models created provide products services oriented market according consumers’ tastes, desires purchasing preferences; proposals they have should environment society.

Language: Английский

Citations

18

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness DOI Open Access
Roger Albornoz, Elizabeth Emperatriz García-Salirrosas, Dany Yudet Millones-Liza

et al.

Nutrients, Journal Year: 2024, Volume and Issue: 16(13), P. 1995 - 1995

Published: June 23, 2024

Eating low amounts of healthy foods leads to high rates diet-related diseases. How can we control and reduce the increase in these diseases? One recommendations is improve nutritional competence, which means greater health consciousness. The objective present study determine influence consciousness on dimensions perceived value their impact willingness consume from a brand. Through non-experimental, cross-sectional, explanatory study, responses 518 participants (men women) who confirmed being consumers brands food were analyzed. included adults aged 18 58 years recruited using non-probability sampling. Data was collected self-report form statistically analyzed Smart PLS. findings support that awareness positively significantly influences quality value, financial social emotional value; contrary this, it detected does not brands. This contributes science by showing how theory predicts intention brands, with intervening this prediction. Therefore, concluded population consumes has experienced positive reports factors comprise foods.

Language: Английский

Citations

7

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Pérez

et al.

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: Oct. 3, 2024

Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers conscious and demanding segment values the quality benefits they receive from product ethical, environmental, social impact of their purchasing decisions. The objective research is to evaluate influence perceived value components on health brand image loyalty in an emerging market.

Language: Английский

Citations

4

Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust DOI Creative Commons

Álvaro Agustín Carmen-Herrera,

Wilma Villanueva Quispe, Dany Yudet Millones-Liza

et al.

Journal of Educational and Social Research, Journal Year: 2025, Volume and Issue: 15(1), P. 322 - 322

Published: Jan. 5, 2025

Student loyalty represents continuous academic training that leads to a commitment the knowledge society; explore this scenario, objective was evaluate impact of perceived value factors on student loyalty, taking into account trust in association. To end, an explanatory quantitative study conducted, examining sample 537 university students, who were selected through non-probabilistic convenience sampling method. One main findings establishes has ability moderate relationship between and loyalty; evidence allows for broad understanding how can enhance positive effects suggesting educational institutions should focus building maintaining strengthen their with students. Received: 14 July 2024 / Accepted: 8 December Published: 05 January 2025

Language: Английский

Citations

0

“Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands DOI Creative Commons

Haorui Feng,

Kosuke Motoki

Food Quality and Preference, Journal Year: 2024, Volume and Issue: 118, P. 105204 - 105204

Published: April 25, 2024

Language: Английский

Citations

2

Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population DOI Open Access

Rony Francisco Chilón-Troncos,

Elizabeth Emperatriz García-Salirrosas, Dany Yudet Millones-Liza

et al.

International Journal of Environmental Research and Public Health, Journal Year: 2024, Volume and Issue: 21(6), P. 707 - 707

Published: May 30, 2024

Maintaining good dietary practices is a factor that allows better quality of life; therefore, it necessary to promote health via the fundamental tool nutritional literacy. In this context, study aims evaluate literacy in Peru through S-NutLit tool, which composed two dimensions. The scale, 11 items, was applied 396 Peruvian adults. According evaluation indicators, an acceptable reliability found, as model fit with excellent estimation according its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). way, we seek reinforce promotion activities diagnosis, which, due characteristics, can be self-administered used by entities other general are interested knowing eating individual, undoubtedly leads health.

Language: Английский

Citations

2