Gamification for Brand Value Co-Creation: A Systematic Literature Review DOI Creative Commons
Mohamad Amir Merhabi, Panagiotis Petridis, Rushana Khusainova

et al.

Information, Journal Year: 2021, Volume and Issue: 12(9), P. 345 - 345

Published: Aug. 26, 2021

Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively novel term, yet it has been gaining popularity across wide range academic and industrial disciplines. In marketing field, companies are increasingly gamifying their mobile apps online platforms to enrich customers’ digital experiences. Whilst there number systematic studies examining influence gamification on user engagement different fields, none reviewed its role brand value co-creation. Following literature review procedure via research platform EBSCOhost, this paper first survey set empirical impact A final pool 32 implies existence four types activities that co-created by users positively influenced gamification, namely: customer service, insights sharing, word-of-mouth, random task. Moreover, highlights major dynamics driving these activities, key findings each covered main theoretical underpinnings. Lastly, noteworthy directions for future related suggested, comprising exploration elements, new co-creation corporate social responsibilities physical commercial operations.

Language: Английский

The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb DOI
Jisu Yi, Yuan Gao, Changsok Yoo

et al.

Information Processing & Management, Journal Year: 2019, Volume and Issue: 57(1), P. 102108 - 102108

Published: Sept. 10, 2019

Language: Английский

Citations

210

The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention DOI Open Access
Chen-Kuo Pai, Yumeng Liu, Sangguk Kang

et al.

Sustainability, Journal Year: 2020, Volume and Issue: 12(16), P. 6592 - 6592

Published: Aug. 14, 2020

The rapid advancement of smart tourism technology brings new opportunities for development. More travel destinations are relying on to attract more tourists visit and enrich their experience. main purpose this study was explore whether satisfied with experience (i.e., informativeness, accessibility, interactivity, personalization, security). This also investigated the impact tourists’ happiness revisit intention. used a structural equation method find relationship among attributes, satisfaction, happiness, Surveys total 527 participants who traveled Macau from Mainland China were analysis. results showed that accessibility is most important factor affecting personalization least. Smart shown be significantly associated satisfaction has positive effect both Finally, tourist positively provides theoretical practical significance development in future.

Language: Английский

Citations

195

The influence of smart tourism applications on perceived destination image and behavioral intention: The moderating role of information search behavior DOI
Pimtong Tavitiyaman, Hailin Qu,

Wing-sze Lancy Tsang

et al.

Journal of Hospitality and Tourism Management, Journal Year: 2021, Volume and Issue: 46, P. 476 - 487

Published: Feb. 24, 2021

Language: Английский

Citations

168

Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences DOI Open Access
Yuwen Zhang, Marios Sotiriadis, Shiwei Shen

et al.

Sustainability, Journal Year: 2022, Volume and Issue: 14(5), P. 3048 - 3048

Published: March 4, 2022

The adoption and implementation of smart technologies in tourism destinations visitor attractions to enrich tourists’ experiences improve their satisfaction has become a new trend. main purpose this study was explore the influence dimensions/attributes on experience context related outcomes (satisfaction post-consumption behavioral intentions). Liangzhu Museum, Zhejiang Province, China, used as area, data were collected from 486 visitors analyzed with regression model. results show that accessibility interactivity affect technology-enhanced experiences. Tourists’ perceived value is significantly satisfaction. Smart technology positively impacts word-of-mouth recommendations, revisit intention, willingness pay price premium. Therefore, could by designing better infrastructure services incorporate key dimensions technologies, which would also competitiveness.

Language: Английский

Citations

85

Smart Tourism Experience and Responsible Travelers' Behavior DOI
Mourad Aarabe,

Nouhaila Ben Khizzou,

Lhoussaine Alla

et al.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 128 - 147

Published: June 3, 2024

The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. relationship between development memorial consumer and promotion a highly sought-after area research. This especially true regarding potential use emerging technology solutions to enhance services, improve customer smartness, predict behavior, increase satisfaction loyalty. purpose this investigate how advancement can promote among customers businesses destinations. chapter presents systematic review literature interaction experience traveler in context transformation through digital platforms.

Language: Английский

Citations

28

Privacy concerns and disclosure of biometric and behavioral data for travel DOI
Athina Ioannou, Iis Tussyadiah, Yang Lü

et al.

International Journal of Information Management, Journal Year: 2020, Volume and Issue: 54, P. 102122 - 102122

Published: May 12, 2020

Language: Английский

Citations

104

Smart tourism destinations: a systematic review DOI

Sanaz Shafiee,

Ali Rajabzadeh Ghatari,

Alireza Hasanzadeh

et al.

Tourism Review, Journal Year: 2021, Volume and Issue: 76(3), P. 505 - 528

Published: Feb. 22, 2021

Purpose This study aims to present a systematic review of smart tourism articles using meta-synthesis method. Effective reviews are essential for assisting stakeholders in implementing destinations. A comprehension studies on is needed regarding the various components destinations, metrics map these and their expected results. creates framework understanding how destinations theorized developed. Design/methodology/approach Based approach, this collects, analyzes synthesizes relevant research published online databases by following predetermined protocol. Findings contributes discourse increasing knowledge subject regard different categories. The selected were analyzed according proposed questions classified into three main categories: components, measurement outputs. presents new archetype developing addresses efforts bridge gap field. Practical implications paper noteworthy because it provides comprehensive vision that influence growth advantage methodology theorized. Furthermore, helpful use qualitative methodologies efficiently allow analysis related literature also offer conceptual insights. Originality/value findings provide information can be used help shape fully conceptualized concept prove important providing guide policymakers industry who seek intelligently develop

Language: Английский

Citations

95

Gamification in tourism and hospitality research in the era of digital platforms: a systematic literature review DOI Creative Commons
Maria Giovina Pasca, Maria Francesca Renzi, Laura Di Pietro

et al.

Journal of Service Theory and Practice, Journal Year: 2021, Volume and Issue: 31(5), P. 691 - 737

Published: June 18, 2021

Purpose The present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in tourism hospitality (T&H) sector, providing roadmap for future research recommendations service practice. Design/methodology/approach is based on adopts quantitative approach summarize existing evidence usage T&H focusing relevant gamification. authors analyze 36 papers published between 2011 2019. Findings into five themes describing gamification's role (Edutainment, Sustainable behavior, Engagement factors, Service provider-generated content User-generated reviews). Then, cross-analysis reveals pivotal elements (affordances, behavioral psychological outcomes, benefits) generated by mechanics T&H, simultaneously highlighting potential implications insights literature. identifies critical issues affecting provides agenda, considering opportunities research. Originality/value first SLR investigating T&H. findings contributing construction more holistic understanding adoption

Language: Английский

Citations

85

Gamification and deep learning approaches in higher education DOI
Lidia Aguiar-Castillo, Alberto Clavijo-Rodriguez, Lidia Hernández López

et al.

Journal of Hospitality Leisure Sport & Tourism Education, Journal Year: 2020, Volume and Issue: 29, P. 100290 - 100290

Published: Nov. 6, 2020

Language: Английский

Citations

72

An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience DOI Open Access
Chen-Kuo Pai, Sangguk Kang, Yumeng Liu

et al.

Sustainability, Journal Year: 2021, Volume and Issue: 13(2), P. 1007 - 1007

Published: Jan. 19, 2021

With the development of sustainable technology and continuous innovation people’s travel styles, smart tourism (STT) is widely used in various fields. STT has changed traditional experience while enhancing destination competitiveness. This study examines relationships between perceived experience, revisit intention. A total 312 valid questionnaires were collected from tourists who had using local Macau. structural equation modeling (SEM) was to test proposed model, results showed that a significant influence on The research have provided valuable information for managers are concerned about STT. In addition, when designing developing websites or programs, it provides effective references suggestions merchants related developers destinations formulate scientific strategies deal with market competition, thereby destination’s own

Language: Английский

Citations

56