Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Journal of theoretical and applied electronic commerce research, Год журнала: 2021, Номер 16(6), С. 2263 - 2281

Опубликована: Сен. 8, 2021

With the spread of COVID-19 pandemic and increasing importance e-commerce, study online consumer behavior is particular relevance. The purpose this was to form a methodological approach assess relationships level influence factors activating purchasing consumers against background pandemic. research methodology based on transformation Cattell’s questionnaire implementation correlation analysis. To determine predisposition at time making purchase decision, used method. survey conducted among shoppers in top 10 countries terms e-commerce market growth. scientific contribution proposed toolkit consumers, which identifies most influential their provides an opportunity dynamics activity during period, identify key trends changes behavior. revealed what buying are typical impact awareness experience has increased. Online have become more experienced, influenced This proved shifting speed decision by when goods services determined.

Язык: Английский

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Online food delivery: A systematic synthesis of literature and a framework development

International Journal of Hospitality Management, Год журнала: 2022, Номер 104, С. 103240 - 103240

Опубликована: Май 18, 2022

Язык: Английский

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Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Electronics, Год журнала: 2022, Номер 11(8), С. 1269 - 1269

Опубликована: Апрель 17, 2022

The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current circumstances, an adapted UTAUT2 model aims to integrate trust perceptions of the effects on behavioral intention rely m-commerce during this period. study proposes a research which is investigated with help structural equation modelling in AMOS. Using framework cross-sectional study, data were collected from emerging market Romania, where internet speed ranks 4th worldwide yearly increase social media users approximately 10%. By using confirmatory factor analysis modelling, validates applicability examining intent pandemic. Hedonic motivation strongest predictor intentions continue m-commerce. findings contribute understandings behavior market, extending knowledge based allowing for comprehension key role influences affecting outbreak relation patterns.

Язык: Английский

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Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory

Journal of Hospitality Marketing & Management, Год журнала: 2022, Номер 31(5), С. 535 - 569

Опубликована: Янв. 5, 2022

Considering the importance of customer trust in m-commerce domain, this study aims to examine role technology acceptance model (TAM) factors, mobile service quality (M-SERQUAL) and personalization privacy promoting customers' turn their loyalty towards food delivery apps (MFDAs). Four hundred ninety-four valid responses were collected from online Facebook groups MFDA review analyzed through Partial Least Squares-based SEM approach. Our findings demonstrated that TAM factors (perceived ease use perceived usefulness), M-SERQUAL (interface quality, interaction information quality), positively associated with MFDAs, which was related MFDAs. Customer observed as a mediator for effects on loyalty. Nonetheless, not significantly trust, did mediate association between

Язык: Английский

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Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model

Sustainability, Год журнала: 2023, Номер 15(1), С. 832 - 832

Опубликована: Янв. 3, 2023

The rapid growth of the domestic food delivery market has led to intense competition as use applications grown quickly. This study explored variables personal innovativeness, trust, perceived ease use, usefulness, and intention such by testing extended technology acceptance model (ETAM). By using Google Forms, data were collected from 10 May 2022 for a period two weeks Koreans who have experience mobile applications. A total 296 responses used test hypotheses. findings revealed that innovativeness had positive effect on use. Trust was found positively affect usefulness significantly influenced current research provides practical implications suggesting with deserves further consideration. It shown be key factor in increasing can help influence creation strategies enhance continuous usage.

Язык: Английский

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Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103369 - 103369

Опубликована: Апрель 17, 2023

Язык: Английский

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Factors Influencing Consumer’s Adoption of Renewable Energy

Energies, Год журнала: 2021, Номер 14(17), С. 5420 - 5420

Опубликована: Авг. 31, 2021

The objective of this study was to investigate the factors that influence consumer adoption renewable energy in Thailand. adopted an extended theory planned behavior (TPB) by including three additional variables. applied a quantitative methodology, with primary data collected using survey consumers five major cities were analyzed structural equation modeling (SEM). findings indicated perception self-effectiveness, environmental concern, awareness, and beliefs about benefits have significant positive effect on consumers’ intention adopt energy. cost found negative but non-significant energy, while risk/trust concluded stakeholders should take into account aspects when running campaigns promote Thailand

Язык: Английский

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Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

Innovative Marketing, Год журнала: 2021, Номер 17(3), С. 109 - 123

Опубликована: Сен. 1, 2021

This study empirically investigated the marketing perspectives of behavioral intention and actual use digital payment solutions as electronic innovation for retail purchases in Thailand. is important leveraging can be applied to minimize physical contact between retailers customers, especially COVID-19 era. The UTAUT model was used extended include attitude, social distancing, perceived risk variables. conducted using primary data collected from 467 Thai respondents who systems a means purchases. were employing structured questionnaire. Techniques analysis Confirmatory Factor Analysis Structural Equation Modeling. results highlighted that Thailand influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), Attitudes (AT) people. also revealed exploring perspectives, Behavioral Intention (BI) significantly Actual Use (AU) systems. implication stakeholders financial sectors, such banks other providers, should consider aspects people’s attitudes they influence adoption innovative solutions. Thus, it is, appropriate propose policies regulations promote effective sector. Acknowledgment work supported King Mongkut’s Institute Technology Ladkrabang.

Язык: Английский

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Determinants of customer purchase intention toward online food delivery services: The moderating role of usage frequency

Journal of Hospitality and Tourism Management, Год журнала: 2022, Номер 54, С. 76 - 87

Опубликована: Дек. 10, 2022

Язык: Английский

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Give your hunger a new option: Understanding consumers' continuous intention to use online food delivery apps using trust transfer theory

International Journal of Consumer Studies, Год журнала: 2022, Номер 47(2), С. 474 - 495

Опубликована: Июнь 27, 2022

Abstract The recent growth of online food delivery apps (OFDAs) centralized the restaurant's business in electronic distribution platforms. Recently, a few researchers have attempted to understand consumer behaviour towards using OFDAs. However, various aspects related usage OFDAs not been explored. Drawing from trust transfer theory, purpose this study is fill gap by investigating restaurants and address boundary condition examining moderating effect perceived effectiveness dispute resolution (PEDR) between restaurant. model was tested via structural equation modelling (SEM) data obtained 836 users through structured questionnaire. results show that positively influence restaurant, which ultimately leads consumers' continuous purchase intention. Further, PEDR moderates relationship Additionally, disposition reviews significantly develops present research makes substantial theoretical practical contributions as it mechanism considering an emerging mobile‐commerce field. provides first outlook on intention use OFDAs, has considered so far. findings provide information for platforms how manage conflict succeed market help selecting most effective with collaborate.

Язык: Английский

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