Journal of Retailing and Consumer Services,
Journal Year:
2023,
Volume and Issue:
77, P. 103627 - 103627
Published: Nov. 24, 2023
Today,
most
retail
profits
are
driven
by
customers'
habitual
buying
behaviour.
However,
there
is
a
lack
of
comprehensive
theoretical
understanding
regarding
how
omnichannel
habit
affects
perceived
value
and
usage.
This
study
uses
customer
theory
to
investigate
the
various
roles
shopping
(as
antecedent,
mediator
moderator)
in
retail.
To
achieve
this
goal,
survey
data
from
512
shoppers
Australia
was
analysed
using
partial
least
squares
method
with
SmartPLS
software
version
3.
The
findings
confirm
that
plays
significant
as
mediator,
moderator
relationship
between
Additionally,
reveals
positive
impact
factors
such
security
privacy,
seamless
experience,
personalisation,
social
communications.
research
expands
upon
examining
complex
relationships
aspects
habit,
For
marketers
looking
strengthen
buying,
suggests
prioritising
promoting
communications,
offering
personalised
services.
Recognising
integral
influence
on
perception
usage,
should
adopt
cohesive
strategy
for
communicating
their
propositions
target
customers
across
multiple
channels.
approach
can
ultimately
boost
Journal of Retailing and Consumer Services,
Journal Year:
2021,
Volume and Issue:
65, P. 102842 - 102842
Published: Dec. 9, 2021
Retailer
mobile
applications
are
one
of
the
principal
retail
purchase
and
information
search
channels.
Customer
experience
is
key
to
app
success.
However,
its
dimensions
impact
on
retailer
performance
have
been
subject
only
a
limited
number
studies.
This
research
builds
existing
customer
literature
by
considering
four
as
precursors
satisfaction
with
retailers’
loyalty
(cognitive,
affective,
relational
sensorial).
Data
were
collected
from
sample
545
users
analysed
using
PLS-SEM.
The
results
demonstrate
that
affective
dimension
has
most
influence
they
highlight
importance
sensory
experience,
which
even
surpasses
cognitive
experience.
effect
satisfaction,
meanwhile,
could
not
be
positively
confirmed.
Analysis
moderating
gender,
age
device
type
used
identifies
effects
not,
until
now,
demonstrated
in
current
literature.
Frontiers in Environmental Science,
Journal Year:
2022,
Volume and Issue:
10
Published: July 25, 2022
The
COVID-19
pandemic
developed
new
challenges
for
global
consumers.
In
response
to
this
disaster,
digital
technology
users
have
faced
the
necessity
adopt
and
use
specific
apps
online
shopping.
This
article
examines
how
contingencies
disrupt
existing
theoretical
models
their
implications
post-COVID-19
era
purchases.
Customers
prefer
on
websites
search
purchase
amid
crisis.
offer
competitive
advantages
branding
CRM
prospects.
motive
keeps
customers
happy
satisfied
with
website
offers.
study
focuses
consumer
electronics
observes
comparative
influence
of
fundamental
elements
(i.e.,
hedonic
motivation,
habits,
perceived
risk,
technological
trust,
awareness)
purchasing
customer
satisfaction.
further
impact
satisfaction
purchases
continuance
intention
(WCI).
Notably,
explores
moderating
effect
word-of-mouth
(WOM)
relationship
between
intention.
designed
a
web-based
survey
recruited
frequent
visitors
including
international
citizens
Qatar
data
collection.
employed
purposive
sampling
technique
used
three
standardized
psychological
tools
obtain
set
needed
measure
web
link,
distributed
600
questionnaires
via
email
social
media,
received
only
468
responses.
After
screening,
455
were
valid
showed
rate
75.83%.
results
that
awareness
positively
related
purchasing.
Besides,
subsequent
is
also
associated
revealed
remained
stronger
when
was
higher.
Hence,
shows
shopping
seen
as
vital
interesting
activity
in
Qatari
context.
findings
provide
useful
insights
future
studies
explore
effects
intentions.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(6), P. 2781 - 2811
Published: July 10, 2024
Abstract
With
the
rising
popularity
of
immersive
virtual
reality
(iVR)
technologies,
retailers
are
increasingly
seeking
innovative
ways
to
create
unique
digital
shopping
experiences
for
their
consumers.
However,
existing
literature
lacks
a
unified
and
comprehensive
review
that
examines
interplay
between
stimuli
consumer
behavior
in
iVR
environments.
To
fill
this
gap,
we
conducted
systematic
review,
employing
Stimulus‐Organisms‐Responses
(S‐O‐R)
model
as
underlying
theoretical
framework.
This
analyzed
empirical
research
on
retail
environments
by
focusing
experimental
studies.
Following
thematic
analysis,
categorized
outcomes
into
descriptive
themes
better
comprehend
within
each
theme.
Our
findings
provide
valuable
insights
marketers
aiming
enhance
experience
using
technologies
suggest
directions
future
research.
Journal of Retailing and Consumer Services,
Journal Year:
2022,
Volume and Issue:
69, P. 103088 - 103088
Published: Aug. 12, 2022
Shopping
convenience
can
be
turned
into
a
competitive
advantage
for
online
grocery
retailers.
Consequently,
we
study
how
personalized
product
recommendations
(recommendation
agents)
and
price
promotions
(algorithmic
pricing)
compensate
the
negative
impact
that
consumer's
perceived
cognitive
effort
causes
on
loyalty.
By
default,
relationship
from
efforts
to
attitudinal
behavioral
loyalty
is
negative,
yet
these
results
demonstrate
lessen
impact,
while
do
not
have
such
an
influence.
The
findings
contribute
better
understanding
of
marketing
activities
in
today's
data-driven
retailing.
