Psychology and Marketing,
Journal Year:
2024,
Volume and Issue:
42(2), P. 634 - 650
Published: Oct. 21, 2024
Abstract
Since
the
launch
of
Pokémon
Go,
augmented
reality
(AR)
has
been
one
main
research
areas
within
new
technologies.
Integrating
digital
elements
into
physical
world
presents
exceptional
opportunities
for
different
sectors,
enabling
enhanced
interactions
and
experiences.
This
study
conducts
a
systematic
review
AR
literature,
highlighting
theories,
theoretical
frameworks,
methodologies
employed.
It
also
classifies
types
devices
diverse
contexts
in
which
they
are
applied.
Through
comprehensive
thematic
analysis,
four
principal
current
identified:
(1)
media
characteristics
consumer
outcomes,
(2)
psychological
influential
factors
(3)
app
features
technology
adoption,
(4)
recommendations
implementation
industry
advantages.
Furthermore,
provides
key
insights
introduces
consumer‐centered
framework.
The
article
concludes
by
proposing
future
agenda,
prospective
studies
that
can
contribute
from
perspective
content,
context,
device,
consumer,
as
well
avenues
methodological
perspective.
Computers in Human Behavior,
Journal Year:
2022,
Volume and Issue:
140, P. 107564 - 107564
Published: Nov. 17, 2022
(AR)
has
been
shown
to
improve
consumers'
shopping
decisions
and
experiences.
Based
on
a
theoretical
stimulus-organism-response
model
cognitive
load
theory,
this
research
examines
the
effects
that
AR
variables
related
load,
hitherto
scarcely
considered.
Specifically,
impact
of
perceived
similarity
among
options,
confusion
caused
by
overchoice
prepurchase
dissonance
purchase-related
behavioral
intention
such
as
purchase
willingness
pay
for
products.
The
study
is
based
web
experiences
an
online
cosmetics
store
which
offers
wide
assortment
mixed-method
combines
two
focus
groups
experiment.
This
combination
allows
triangulation
findings
provide
corroboration.
results
showed
reduces
through
its
overchoice.
Furthermore,
lower
enhances
intentions,
resulting
in
greater
more
product.
extends
knowledge
benefits
provided
consumers
their
decision-making
impacts
similarity,
dissonance.
application
e-commerce
shops
particularly
useful
when
similar
products
offered.
Online
retailers
can
use
economic
performance
both
increasing
sales'
volumes
margins.
Sensors,
Journal Year:
2022,
Volume and Issue:
23(1), P. 146 - 146
Published: Dec. 23, 2022
Augmented
reality
(AR)
has
gained
enormous
popularity
and
acceptance
in
the
past
few
years.
AR
is
indeed
a
combination
of
different
immersive
experiences
solutions
that
serve
as
integrated
components
to
assemble
accelerate
augmented
phenomena
workable
marvelous
adaptive
solution
for
many
realms.
These
include
tracking
means
keeping
track
point
reference
make
virtual
objects
visible
real
scene.
Similarly,
display
technologies
combine
world
with
user’s
eye.
Authoring
tools
provide
platforms
develop
applications
by
providing
access
low-level
libraries.
The
libraries
can
thereafter
interact
hardware
sensors,
cameras,
other
technologies.
In
addition
this,
advances
distributed
computing
collaborative
also
need
stable
solutions.
various
participants
collaborate
an
setting.
authors
this
research
have
explored
regard
present
comprehensive
review
aid
doing
improving
business
transformations.
However,
during
course
study,
we
identified
there
lack
security
areas
(CAR),
specifically
area
trust
management
CAR.
This
study
proposed
trusted
CAR
architecture
use-case
tourism
be
used
model
researchers
interest
making
secure
AR-based
remote
communication
sessions.
Psychology and Marketing,
Journal Year:
2023,
Volume and Issue:
40(11), P. 2447 - 2463
Published: April 12, 2023
Abstract
Augmented
reality
(AR)
integrates
virtual
content
into
a
consumer's
perception
of
the
real
world.
While
academic
interest
in
AR
is
growing,
most
prior
research
has
focused
on
consumer
evaluations
and
neglected
physical
context
which
consumed.
Addressing
this
gap,
two
experimental
studies
showed
that
(e.g.,
experiencing
sofa
at
home
vs.
university
classroom)
impacts
judgments
evaluations.
The
results
reveal
primary
effects
context.
First,
contexts
objects
meet
users'
personal
cultural
expectations
associated
with
specific
location
living
room)
increase
plausibility.
However,
such
functionally
appropriate
(counterintuitively)
decrease
local
presence
(i.e.,
product
“here”).
Study
2
extends
model
by
showing
plausibility
(a
rational
deliberate
assessment
content)
both
impact
utilitarian
benefits,
whereas
stronger
effect
perceived
tangibility.
findings
extend
theory
psychological
mechanisms
impacting
judgment
AR,
they
provide
managers
important
insights
regarding
influence
downstream
variables
their
metaverse
marketing
strategies.
International Journal of Consumer Studies,
Journal Year:
2023,
Volume and Issue:
47(6), P. 2335 - 2366
Published: March 27, 2023
Abstract
This
systematic
review
of
the
literature
focuses
on
use
AR
and
its
impacts
in
marketing
area.
It
provides
a
multidisciplinary,
up‐to‐date
synthesis
an
exhaustive
classification
AR.
Through
SPAR‐4‐SLR
protocol,
148
articles
were
selected
for
analysis.
The
study
has
three
main
objectives.
First,
it
reports
key
characteristics
(distribution
by
year,
publication
outlets,
etc.),
theoretical
models,
methodologies
used
this
research
domain.
Second,
suggests
types
according
to
their
triggers
object
augmentation
(self
vs.
external).
Third,
proposes
framework
that
presents
(1)
features
attributes
experience;
(2)
cognitive,
affective,
social
mediators;
(3)
outcomes
these
experiences.
Key
moderators
(types
AR,
products,
individual
characteristics,
etc.)
are
also
discussed.
Using
TCCM
(theories,
context,
methodologies),
offers
several
future
avenues
highlights
importance
considering
effects
different
Finally,
pointers
managers
how
develop
efficient
solutions
can
be
reduce
company's
carbon
footprint.
Journal of Computer Information Systems,
Journal Year:
2023,
Volume and Issue:
unknown, P. 1 - 16
Published: Dec. 5, 2023
The
emergence
of
the
metaverse
has
opened
an
unbelievable
online
virtual
world
offering
real-life
immersive
experiences
to
consumers.
This
study
examines
customers'
fashion
apparel
shopping
intentions
in
e-commerce
metaverse.
We
propose
a
conceptual
framework
based
on
behavioral
reasoning
theory
(BRT)
investigate
reasons
for
adoption
(or
not)
survey
1170
customers
was
performed,
and
PLS-SEM
used
analyze
data.
findings
suggest
that
perceived
enjoyment,
interactivity,
imagination,
sense
immersion
favors
adoption,
whereas
risk,
traditional
barrier,
image
technological
anxiety
deter
adoption.
Our
results
advance
literature
innovative
technology
intention.
provide
guidelines
marketers
managers.
Applied Sciences,
Journal Year:
2023,
Volume and Issue:
13(17), P. 9596 - 9596
Published: Aug. 24, 2023
As
more
consumers
adopt
virtual
try-on
apps,
shops
can
offer
their
goods
at
any
time.
Optimizing
the
online
presence
of
e-tailers
is
based
on
technological
advances,
especially
in
mobile
networks
and
augmented
reality
(AR)
(VR)
apps.
This
paper
examines
factors
influencing
consumers’
experience
satisfaction
using
AR
apps
makeup
e-shopping.
We
employed
constructs
from
models
stimulus–organism–response
(SOR)
paradigm
as
a
starting
point
for
our
research.
added
fit
confidence,
social
value,
innovativeness,
used
similar
research
to
continued
usage
intention,
perceived
utilitarian
immersion,
hedonistic
value.
Our
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM)
approach
SmartPLS
4
an
questionnaire.
obtained
that
all
parameters
impact
intention
utilize
applications.
Considering
total
effect
(direct
indirect),
order
influence
follows:
paper’s
key
findings
demonstrate
assurance,
immersion
are
most
significant
direct
influences
customer
behavior
Computers in Human Behavior,
Journal Year:
2023,
Volume and Issue:
146, P. 107816 - 107816
Published: May 18, 2023
Augmented
reality
smart
glasses
(ARSGs)
promise
to
enhance
consumer
experiences
and
decision-making
when
deployed
as
in-store
retail
technologies.
However,
research
date
has
not
studied
use
cases;
instead,
it
focused
primarily
on
consumers'
potential
adoption
of
these
devices
for
everyday
use.
Nor
have
prior
studies
compared
ARSG
uses
with
the
now-common
AR
touchscreen
devices.
The
current
addresses
knowledge
gaps
by
examining
whether
ARSGs
outperform
in
context
experiences.
Testing
an
actual
application
(n
=
308)
shows
that
are
superior
evoking
perceptions
immersion
mental
intangibility.
Furthermore,
this
superiority
leads
consumers
evaluate
their
shopping
more
positively,
terms
decision
comfort,
satisfaction,
ease
evaluation,
significantly
positive
effects
purchase
intentions.
These
results
highlight
relevance
implementing
provide
retailers
recommendations
effective
strategies.
Cogent Business & Management,
Journal Year:
2023,
Volume and Issue:
10(2)
Published: May 17, 2023
Advances
in
technology
have
encouraged
people
Indonesia
to
shop
online.
Apart
from
the
convenience
feel
when
shopping
online,
there
are
still
disadvantages
that
prevent
them
trying
products
they
will
buy.
Therefore,
a
virtual
try-on
feature
based
on
augmented
reality
(AR)
could
be
solution.
This
study
aims
determine
effect
of
implementing
AR
beauty
and
fashion
intention
continue
using
e-commerce.
The
design
this
research
model
is
Stimulus,
Organism,
Response
(SOR)
theory
used
investigate
factors
characteristics.
covariance-based
structural
equation
modeling
method.
involved
549
respondents
demonstrated
interactivity,
novelty,
hedonic
value
satisfaction
significantly
affect
continuance
intention.
In
addition,
also
had
significant
purchase
results
expected
input
for
e-commerce
service
providers
developers
improve
services
users
contributes
extending
SOR
context
