Advances in e-business research series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 197 - 208
Published: May 13, 2024
The
most
important
development
in
recent
decades,
according
to
many,
is
the
digital
transformation,
which
had
a
profound
impact
on
our
personal,
social,
and
economic
realms
of
existence
similarly
accelerated
transformation
industries
worldwide.
objective
aimed
construct
solid
knowledge
base
by
connecting
Metaverse
strategies
demonstrating
how
they
directly
pertain
complicated
network
Indian
businesses.
firms,
after
COVID-19
paradigm
change,
have
reached
critical
point
where
integration
offers
unique
potential
for
transformation.
As
lighthouse,
this
chapter
provides
stakeholders
with
comprehensive
strategy
navigating
intricate
post-COVID-19
industry
landscape.
It
portrays
concept
driving
force
underlying
new
business
emphasizing
ever-changing
relationship
that
exists
between
proactive
adoption
apps
tactical
use
strategies.
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 43
Published: Feb. 27, 2024
The
metaverse
has
emerged
as
an
exciting
new
paradigm
for
human-computer
interaction
(HCI)
and
virtual
collaboration.
This
paper
presents
a
comprehensive
review
of
the
to
address
gap
in
existing
literature
where
there
is
lack
survey
that
reviews
nature
its
building
blocks
from
human-centric
perspective.
We
first
synthesize
definition
delineate
key
affordances.
then
introduce
detailed
framework
encompassing
metaverse's
nature,
infrastructure
technologies,
input/output
technologies
facilitate
multi-sensory
HCI,
alongside
applications
across
diverse
domains.
components
within
this
are
explained
depth,
offering
insights
into
readiness
level
current
technologies.
Based
on
analysis,
we
outline
major
open
challenges
propose
promising
directions
demanding
further
exploration
investigation.
By
clarifying
vision
characterizing
required
realize
it,
provides
essential
serves
invaluable
resource
developers
researchers
working
advance
transformative
medium.
Information Discovery and Delivery,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 8, 2025
Purpose
The
metaverse
represents
a
rapidly
evolving
digital
environment
that
blurs
the
lines
between
physical
and
virtual
reality,
it
offers
unique
opportunities
challenges
for
businesses
marketers.
purpose
of
this
study
is
to
provide
comprehensive
review
marketing
research.
present
reviews
literature
on
identify
theories,
contexts,
gaps
methodologies
using
TCCM
framework
(Theories,
Contexts,
Characteristics
Methodology)
set
future
research
agenda.
Design/methodology/approach
A
was
conducted
179
English
papers
related
from
2010
2023
Scopus
Web
Science
core
collection
after
applying
relevant
filters
framework.
Findings
findings
suggest
studies
have
inadequately
distinguished
as
something
only
builds
interactive
experiences
combine
real
world,
whereas
theoretical
domain
dominated
by
in
various
domains.
applicability
pertinent
domains
management
field.
explores
facets
capture
its
dynamic
nature.
Research
limitations/implications
By
presenting
review,
themes
knowledge
marketing,
will
enhance
output
valuable
tools
metaverse.
Practical
implications
analyzing
companies
be
able
use
concept
effectively
formulate
innovative
strategies
personalized
consumer
understand
behavior.
Furthermore,
into
helpful
offering
predictions
about
trends
behavior,
technology
adoption
world
development.
Originality/value
This
provides
thorough
analysis
current
state
road
map
further
area.
Deleted Journal,
Journal Year:
2023,
Volume and Issue:
1(1), P. 28 - 36
Published: Dec. 2, 2023
The
metaverse
is
undergoing
a
transformative
shift
with
the
introduction
of
Non-Fungible
Token
(NFT)
avatars,
offering
users
unique
and
tradable
digital
identities.
This
research
paper
explores
significance
NFT
avatars
in
metaverse,
emphasizing
their
role
redefining
ownership,
self-expression,
user
engagement.
Additionally,
delves
into
issues
challenges
associated
promotion
considering
factors
such
as
market
dynamics,
technological
barriers,
adoption.
different
that
are
developed
by
various
Brands.
These
could
be
used
future
Metaverse.
At
end
case
study
“Sizzling
monster”
has
been
made.
very
limited
supply
several
brands
have
bought
it
at
initial
stage
from
Young
Parrot
Platform.
Universal Research Reports,
Journal Year:
2023,
Volume and Issue:
10(4), P. 69 - 74
Published: Dec. 1, 2023
Current
study
is
mostly
focused
on
the
exploration
of
role
blockchain
technology
in
enhancing
value
greetings.
To
accomplish
this
goal,
renowned
blockchain-based
greetings
NFTs
from
Opensea
and
Young
Parrot
have
been
taken
into
account.
The
welcome
non-fungible
tokens
(NFTs)
are
built
upon
Matic
Core
networks.
In
order
to
get
insight
key
determinants
that
significantly
impact
demand
for
used
greetings,
a
comprehensive
survey
was
undertaken
including
all
facets
burgeoning
phenomenon.
Extensive
research
has
enhance
comprehension
propel
based
within
domain
factors
under
consideration
include
pricing,
overall
quantity,
use
case,
popularity
NFTs.
A
conducted
Twitter,
using
sample
size
525
individuals.
Based
findings
study,
it
can
be
deduced
primary
determinant
attributed
their
level
popularity.
Furthermore,
observed
Love
Emogie
restricted
availability.
limited
availability
just
43
Emojie
contributed
heightened
owing
inherent
scarcity.
However,
also
noted
pricing
case
substantial
influence.
The International Journal of Entrepreneurship and Innovation,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 13, 2025
From
social
simulation
platforms
like
The
Sims
to
virtual
environments
Second
Life,
the
metaverse
has
evolved
both
as
a
concept
and
business
practice
for
many
new
or
established
ventures.
Fragmented
research,
mainly
from
computer
sciences
and,
lesser
extent,
management
been
struggling
keep
up
with
pace
of
evolution
use
metaverse.
This
highlights
pressing
need
critical
examination
opportunities
offered
by
its
transformative
potential
perspective
fields
entrepreneurship
innovation.
diversity
topics
in
this
special
issue
on
role
transforming
models,
unexpected
industries
that
wine
future
education,
adoption
related
collaboration
engagement
reveal
our
understanding
it
started
mature.
Yet,
significant
gaps
remain
be
addressed.
As
moves
beyond
entertainment
gaming
experimentation
within
firms’
boundaries
become
an
interorganizational
connecting,
networking,
collaborating
space,
research
also
needs
move
trying
define
into
conceptualizing
multiuser
business,
industrial,
commercial
environments.
is
set
reshape
entrepreneurial
landscape
cross-platform
digital
innovations
economies,
technical
ethical
issues
solved
part
collaborative
value
creation
process
balanced
across
various
industries,
ventures
consumers.
